Good Vibrations, Babeland Survey Yields Insights Into Self-Pleasure

Good Vibrations, Babeland Survey Yields Insights Into Self-Pleasure

SAN FRANCISCO — For "Masturbation Month" in May, Good Vibrations and Babeland joined forces to conduct a survey to see where masturbation stands today, in the time of COVID-19 and self-quarantine.

Good Vibrations staff launched National Masturbation Month in May 1995; and this year marked the annual celebration by working with Babeland to survey customers and social media followers, resulting in their largest-ever collection of relevant data, the company said.

In all, 1760 people responded to the survey, sharing information about their experience with self-pleasure, beginning with respondents revealing how often they masturbate. The majority of respondents (46 percent) said that they self-pleasure a few times a week, followed by 16 percent that said they masturbate daily. Thirteen percent said that they masturbate a few times a month.

Respondents also were surveyed on how their habits have changed during the pandemic, including changes in how they become aroused, and the amount of time spent on masturbation sessions.

“As these respondent’s replies indicate, there is no right or wrong way to engage in solo sex, or prescribed number of minutes one should take to do it,” says Good Vibrations Staff Sexologist Carol Queen PhD, who used her background in sociology to analyze the survey results. (Good Vibes Education Director Andy Duran developed the survey.)

“These thoughtful responses offer a snapshot of the variety associated with self-love in the time of coronavirus,” Queen said. “And as the New York City Department of Health reminds us, one excellent way to stay safe is by staying home and masturbating.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Anastasia's Bedroom Introduces 'Lightly Loved Lingerie' Collection

Anastasia’s Bedroom, a Canadian-based online retailer, has debuted its Lightly Loved Lingerie collection.

LELO Debuts 'Surfer 2' Anal Plug

LELO has introduced its new Surfer 2 anal plug.

Our Erotic Journey Expands 'Cristal Collection' of Vibrators

Our Erotic Journey has introduced five new vibrators from its Cristal Collection.

Nice & Naughty Names Chris Fleiger Director of Operations

Michigan-based retail chain Nice & Naughty has appointed Chris Fleiger as its new director of operations.

XBIZ Retreat to Make Its Cabo Comeback Aug. 17-21

XBIZ Retreat will return to Cabo San Lucas Aug. 17–21, bringing together top LATAM retail buyers and pleasure product brands for a week of dealmaking and networking.

Orion Debuts 'Oral Fun' Vibrator Collection

Orion Wholesale has introduced its Oral Fun vibrator line.

Federal Judge Orders Refunds for Companies That Paid Trump Tariffs

A judge for the U.S. Court of International Trade on Wednesday ordered U.S. Customs and Border Protection to refund duties paid under the Trump administration’s sweeping program of tariffs.

Full Circle Introduces 'My Buddy' Plug Collection

Full Circle has debuted its new My Buddy line of vibrating anal plugs.

Vibratex Names Kerrie McKinnon as Retail Specialist

Vibratex has named Kerrie McKinnon as its new retail specialist.

Orion Debuts 'Suspender Corset' From Cottelli Lingerie

Orion Wholesale has introduced a suspender corset from its Cottelli Lingerie line.

Show More