Wet, Williams Trading Settle Trade Libel Suit

Wet, Williams Trading Settle Trade Libel Suit

PENNSAUKEN, N.J. — Williams Trading Co. said it has reached a settlement with Wet, following the lubricant manufacturer’s lawsuit against the New Jersey-based distributor last month.

On July 22, Trigg Laboratories filed suit in Nevada state court against adult product distributor Williams Trading for trade libel and unfair competition, among the claims. The suit was based upon an email that Williams sent on Wednesday, July 1 to retail stores with the Subject: “Easy Cross Reference from WET to [a competing brand] Now Available,” which contained the statement “Looking to replace hard to get WET products with a new lube line?” Williams sent a subsequent e-blast regarding the same subject. 

Trigg objected to these e-blasts as false and misleading, and filed suit when Williams did not correct them as Trigg requested. Williams Trading denies any liability or wrongdoing, and Trigg and Williams Trading have now resolved the matter.

As part of the resolution, Williams has apologized, in a subsequent email, to those who received the prior e-blasts, for including "an erroneous statement regarding the availability of Wet Products from Trigg Laboratories, Inc., dba Wet International." As confirmed in the new e-blast, sent to retail customers today, all Wet formulas are available to ship now, and may be ordered directly from Trigg online at BuyWetDirect, or at the telephone number listed on the website. 

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