Wet, Williams Trading Settle Trade Libel Suit

Wet, Williams Trading Settle Trade Libel Suit

PENNSAUKEN, N.J. — Williams Trading Co. said it has reached a settlement with Wet, following the lubricant manufacturer’s lawsuit against the New Jersey-based distributor last month.

On July 22, Trigg Laboratories filed suit in Nevada state court against adult product distributor Williams Trading for trade libel and unfair competition, among the claims. The suit was based upon an email that Williams sent on Wednesday, July 1 to retail stores with the Subject: “Easy Cross Reference from WET to [a competing brand] Now Available,” which contained the statement “Looking to replace hard to get WET products with a new lube line?” Williams sent a subsequent e-blast regarding the same subject. 

Trigg objected to these e-blasts as false and misleading, and filed suit when Williams did not correct them as Trigg requested. Williams Trading denies any liability or wrongdoing, and Trigg and Williams Trading have now resolved the matter.

As part of the resolution, Williams has apologized, in a subsequent email, to those who received the prior e-blasts, for including "an erroneous statement regarding the availability of Wet Products from Trigg Laboratories, Inc., dba Wet International." As confirmed in the new e-blast, sent to retail customers today, all Wet formulas are available to ship now, and may be ordered directly from Trigg online at BuyWetDirect, or at the telephone number listed on the website. 

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

BeYourLover Debuts 'Cloud' Vibrator Collection

BeYourLover has introduced its new Cloud series of vibrators.

Lovense Reveals Results of 'Relationship Rut' Survey

Lovense has released the results of a survey asking 2,000 respondents if they felt their relationships were in a rut.

Tonga Now Shipping 'Romantic Rose' Vibe From Blush

Tonga BV is now shipping the new Romantic Rose vibrator from Blush's Play With Me line.

Hankey's Toys Debuts 'Siswet Tentacle' Dildo

Mr. Hankey's Toys has introduced its new Siswet Tentacle Dildo.

CB-X Unveils 'Guarded Galaxy' Chastity Kits

CB-X has unveiled its new Guarded Galaxy glitter chastity kit collection.

New Pleasure Product Review Site 'ToyChats' Launches

ToyChats.com, a pleasure product review and discussion site, has officially launched.

Pipedream Debuts PDX Elite 'Moto-Bator Pro' Stroker

Pipedream Products has introduced its new PDX Elite Moto-Bator Pro masturbator.

Our Erotic Journey Introduces New Packaging

Our Erotic Journey has debuted new packaging for re-releases of its top-selling products.

Pipedream Debuts Jimmyjane 'Touch-Me Pro' Vibe

Pipedream Products has introduced the new Touch-Me Pro vibrator from its Jimmyjane line.

Full Circle Debuts Stroker Collection, Love Torsos

Pleasure brand Full Circle has introduced its new Blue Jean Girls stroker line and Royal Honeys love torsos for wholesale distribution.

Show More