Wet, Williams Trading Settle Trade Libel Suit

Wet, Williams Trading Settle Trade Libel Suit

PENNSAUKEN, N.J. — Williams Trading Co. said it has reached a settlement with Wet, following the lubricant manufacturer’s lawsuit against the New Jersey-based distributor last month.

On July 22, Trigg Laboratories filed suit in Nevada state court against adult product distributor Williams Trading for trade libel and unfair competition, among the claims. The suit was based upon an email that Williams sent on Wednesday, July 1 to retail stores with the Subject: “Easy Cross Reference from WET to [a competing brand] Now Available,” which contained the statement “Looking to replace hard to get WET products with a new lube line?” Williams sent a subsequent e-blast regarding the same subject. 

Trigg objected to these e-blasts as false and misleading, and filed suit when Williams did not correct them as Trigg requested. Williams Trading denies any liability or wrongdoing, and Trigg and Williams Trading have now resolved the matter.

As part of the resolution, Williams has apologized, in a subsequent email, to those who received the prior e-blasts, for including "an erroneous statement regarding the availability of Wet Products from Trigg Laboratories, Inc., dba Wet International." As confirmed in the new e-blast, sent to retail customers today, all Wet formulas are available to ship now, and may be ordered directly from Trigg online at BuyWetDirect, or at the telephone number listed on the website. 

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Beducated Marks 7-Year Anniversary

Sex ed platform Beducated is celebrating its seventh anniversary.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

We-Vibe Surveys Men About Pleasure Products

We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.

Sportsheets Releases New Training Video for 'Velvet Noir' Line

Sportsheets has released its latest training video, "Training in Luxury: Sportsheets Debuts Velvet Noir Educational Video," hosted by Brand Ambassador Rin Musick.

Show More