SLOUGH, U.K. — Dating SaaS platform WhiteLabelDating.com has reported a 66% increase in new paying subscribers since March.
“WhiteLabelDating has seen record-breaking new subscribers throughout lockdown,” said a rep. "The volume of dating site members converting free memberships to paid subscriptions increased by 66% at a daily rate.”
While many businesses have been ravaged by COVID-19, the rep explained that the company and partners "experienced impressive growth as they connected millions of singles online in a time of crisis.”
This reported increase, they added, has been seen across all networks and all supported territories.
“Notable increases were seen in the U.S., with a +50% increase in new registrations over this period, and an incredible +100% increase in new subscription revenues,” the rep added.
The company said they continue to enhance their product with brand-new features, including monetization tools and advanced reporting.
“As a result of this phenomenal performance, WhiteLabelDating has seen a considerable increase of new sites in the U.S., as partners report a +15% increase in yield per registration since March,” the rep added.
Dating affiliates and online marketers worldwide, they said, are “investing in the company’s U.S. network as they near the launch of enhanced geographical and niche targeting. This allows for lower acquisition costs and increased return on investment in a less competitive hyper-niched dating market.”
Co-CEO Steve Pammenter commented that “the WhiteLabelDating platform is recognized by the industry as the best-performing dating platform for English-speaking markets.”
“We’re excited to be growing our networks and expanding further into the world of niche dating,” Pammenter continued. “Being able to offer our partners hyper-local and hyper-niche combinations to target will be pivotal for success in the U.S., due to the extensive land mass and interest ranges.”
To get their partners ahead of the game, Pammenter said, “we’re working to further and rapidly populate the U.S., as well as others networks. With a considerable seven-figure marketing investment from WhiteLabelDating, our partners are confident in achieving growth across the pond with minimal effort on their part. We’re excited to power and support the journey.”
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