BATH, England — Citing an increase in social media usage, Lovehoney sales executive Jade Bawa is sharing six tips for effectively promoting business online.
According to Bawa, choosing the right platform is the most important.
“For example, think about how you would go to Facebook as a way to connect with others, to Twitter to receive short, impactful pieces of information or to Instagram for visual content,” she said.
Next, Bawa recommends creating a content calendar.
“Creating a social media content calendar will help you create goals and strategies, and help you track your progress."
"Keeping an eye on national holidays and important dates in the calendar that relate to your business is beneficial, so you can join in with discussions via hashtags,” she said. “This will be a great way to introduce more people to your page who are using the same hashtag.”
Bawa also recommends encouraging engagement by asking questions and encouraging likes and comments. She also warns companies not to over-promote.
Companies should share images and video content to keeps followers entertained and provide overall value.
“Whether it teaches your followers new things, make them laugh, or act as food for thought, this valuable content will be the thing that makes your brand leave a lasting impression on their mind,” she said.
Visit Lovehoney's trade website here.
