LOS ANGELES — iZooto is hosting a webinar today that is slated to explore push notification ROI, featuring Malgo from MOAR Offers, who will discuss how the company monetizes its audience using push advertising.
"Everyone in adult has seen an incredible traffic spike, yet many of these brands are not happy with the way they are monetizing this newfound audience,” said Aditya from iZooto. “These sites are buying more traffic, but their conversion rate remains less than one percent.”
According to the company, its push notification tools enable publishers to build and engage their audiences, attracting more loyal users and keeping them coming back for more.
Site owners can use iZooto to build their own marketing lists, rather than let visitors drop off from their site, improving audience engagement while enabling marketing teams to segment audiences and send targeted messages to these visitors, for more clicks, more traffic and more revenue.
“Malgo and her team have done an incredible job of maximizing the ROI from their push subscribers,” Aditya noted. “Selling push traffic is not just about blasting out ads, so, this webinar is going to be fun and full of insights.”
Among the topics will be ways of retargeting users with custom content as a means of boosting traffic in real-time.
For additional details about the iZooto webinar, click here.