LOS ANGELES — FriendFinder Networks (FFN) has announced the rollout of its new “Cascade Tool,” a registration funnel that compares user information against multiple sites to match them with the best offer within the network.
“As you send traffic,” a rep explained, “the tool looks at basic registration information such as email addresses and compares it to site-specific databases in succession. As the user goes through the registration process, the real magic happens behind the scenes as the tool checks the user’s information to see if they have previously registered on the site.”
“If we find the member has registered on site No. 1, the tool will send the member to site No. 2. If the member has registered on site No. 2, the tool will send the member to site No. 3, and so on until all options have been exhausted,” the rep added.
According to FFN, the tool can be used to generate more revenue with the same amount of traffic and increase the click-to-free ratio.
“Set-up time can take as little as one or two minutes on default Cascades — just choose your PIDs and SubIDs,” the rep added. “It also allows you to push both Dating and Cams so you can better understand what vertical your traffic is best suited for.”
The top reason to use the Cascade Tool, according to the rep, is the multiple-channel sales funnel.
“You can test your traffic across multiple offers, which not only provides users with some much-needed variety, but also allows us to optimize and target offers that perform best with your traffic,” they added.
FFN recommends using some form of optimization, such as the ALPO tool, over standard link structures.
According to the company, many different traffic types will succeed with the enhanced registration funnel. Business development execs Paul Hoang and Kalyn Sanders believe "media buyers will do very well having this technology at their disposal." They noted that media buyers should consider using banner ads, pop-ups, native ads, push notifications and SMS on mobile or desktop.
For additional details, contact Courtney at crudolph@ffn.com or any FFN affiliate manager.