BARCELONA — ExoClick has released the latest installment of its "Ultimate Guide" series, titled "The Advertiser's Ultimate Guide to Native," with a focus on platform tutorials for advertisers in this format.
"ExoClick’s platform features give advertisers one of the most creatively powerful tools in digital advertising to convert products and offers," explained a rep, and noted the company "offers three Native ad formats: Native Recommendation Widget, Native Interstitial and Native Exit."
"The Advertiser's Ultimate Guide to Native" includes the following features:
- What is Native advertising and why is it so effective?
- ExoClick’s top-20 GEOs for daily volumes
- Business Intelligence statistics for average global CTRs for different verticals
- Buying RON versus Premium Traffic
- The Native customer flow
- Creative advice for images, texts and landing pages
According to a company rep, platform tools for the Native format include:
- Dynamic keyword insertion: "Dynamically change texts within Native ad campaigns. This is a really useful feature, particularly for GEO targeting and can really help increase conversions"
- Keyword insertion language distribution: "Automatically translates the keyword insertion token into the following languages: English, French, German, Italian, Portuguese, Spanish, Japanese and Chinese"
- Native ads position assignment feature: "The Native ad format uses a multi-item auction to select the ads to be shown in the different positions of the Native widget and serves only one variation at the time to ensure better distribution of ads"
ExoClick’s 'Offers' feature: "Automates the traffic sent to the best-performing landing page"
The rep noted ExoClick's new "Ultimate Guide" installment also includes linkage to case studies that examine tips for effective use of Native advertising, titled "$9,736 Profit Promoting Nutra in Thailand," as well as "a comparison of two bidding methods to set up test campaigns," titled "RON test campaigns CPC or CPM?"
Find "The Advertiser's Ultimate Guide to Native" here and follow ExoClick on Twitter.
Click here for information about previous "Ultimate Guide" installments.