Williams Trading Collects 3 Nods from 2021 XBIZ Awards

PENNSAUKEN, N.J. — Williams Trading Co. and its e-Learning platform Williams Trading University are celebrating three 2021 XBIZ Awards nominations.

Williams Trading is contending for "Distributor of the Year" and "Progressive Distributor of the Year," while Williams Trading University earned a citation as "Retail Education/Training Program of the Year."

"The adult industry has faced a lot of challenges during 2020 as COVID-19 forced most of the United States to shut down due to quarantine earlier in the year, but the adult industry — never one to back down from challenges in its decades-long history — didn’t let the pandemic get them down," noted a rep.

"Like most mainstream businesses, the adult industry went digital," the rep added, "utilizing Zoom and social media platforms to stay connected, train retail employees on products instead of making in-store visits, and host the much-anticipated industry trade shows remotely."

The XBIZ Awards ceremony is pivoting to a digital presentation in 2021.

"In the past, only attendees of these shows had been able to view the glitz and glamor of the awards, so this new direction allows for an inclusivity that allows everyone in the adult community to watch and cheer on their friends and colleagues as they are recognized for their love and dedication to this business," said the rep. "The nominees in each category include leading manufacturers, bestselling products and well-known names in the business, but along with industry giants, smaller companies and new faces have earned their peers’ recognition, making the competition stiff."

"Williams Trading is honored to be recognized for their dedication and hard work in the industry, and congratulates all of the nominees," concluded the rep.

In related news, Williams Trading Sales Representative and Brand Ambassador Paul Reutershan has been nominated for a 2021 XBIZ Exec Award.

Visit the Williams Trading B2B portal and follow the company on Twitter and XBIZ.tv.

Voting for the 2021 XBIZ Awards is now underway; click here for a complete list of nominees. Winners will be announced during a live worldwide broadcast Thursday, January 14 on XBIZ.tv.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Sliquid Launches B2B Portal 'Sliquid HQ'

Sliquid has launched Sliquid HQ, the company's new B2B portal centralizing its distribution, educational, and marketing resources.

COTR Taps Dr. Alix Agar for Advisory Board

COTR has appointed Dr. Alix Agar to its medical and therapeutic advisory board.

CC Wellness Names Melody Cazarin Director of Strategic Accounts

JO parent company CC Wellness has appointed Melody Cazarin to the position of director of strategic accounts.

Orion Expands Cottelli 'Bondage' Line

Orion Wholesale has added five new lingerie sets to its Cottelli Bondage collection.

Full Circle Expands 'Savage Me' Line of Strokers

Full Circle has expanded its line of Savage Me strokers.

XR Brands Debuts 'Scarlet Seduction' Travel Set From 'Master Series' Line

XR Brands has introduced the Scarlet Seduction Leather Bondage Travel Set from its Master Series collection.

Morari Debuts 'MOR' Male Enhancement Patch

Sexual wellness brand Morari, Inc. has launched its new male enhancement patch, MOR.

Svakom Products Featured in Norwegian Public Sexual Health Program

Norway’s national welfare administration (NAV) has added two of Svakom’s pleasure products to its sexual health program.

Orion Debuts 'Rabbit Vibrator With Tickler' From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with G-Spot/Anal Tickler from its Sweet Smile line.

LELO Debuts 'Ina Thrust' Thrusting Vibrator

LELO has introduced its new Ina Thrust thrusting vibrator.

Show More