Williams Trading Collects 3 Nods from 2021 XBIZ Awards

PENNSAUKEN, N.J. — Williams Trading Co. and its e-Learning platform Williams Trading University are celebrating three 2021 XBIZ Awards nominations.

Williams Trading is contending for "Distributor of the Year" and "Progressive Distributor of the Year," while Williams Trading University earned a citation as "Retail Education/Training Program of the Year."

"The adult industry has faced a lot of challenges during 2020 as COVID-19 forced most of the United States to shut down due to quarantine earlier in the year, but the adult industry — never one to back down from challenges in its decades-long history — didn’t let the pandemic get them down," noted a rep.

"Like most mainstream businesses, the adult industry went digital," the rep added, "utilizing Zoom and social media platforms to stay connected, train retail employees on products instead of making in-store visits, and host the much-anticipated industry trade shows remotely."

The XBIZ Awards ceremony is pivoting to a digital presentation in 2021.

"In the past, only attendees of these shows had been able to view the glitz and glamor of the awards, so this new direction allows for an inclusivity that allows everyone in the adult community to watch and cheer on their friends and colleagues as they are recognized for their love and dedication to this business," said the rep. "The nominees in each category include leading manufacturers, bestselling products and well-known names in the business, but along with industry giants, smaller companies and new faces have earned their peers’ recognition, making the competition stiff."

"Williams Trading is honored to be recognized for their dedication and hard work in the industry, and congratulates all of the nominees," concluded the rep.

In related news, Williams Trading Sales Representative and Brand Ambassador Paul Reutershan has been nominated for a 2021 XBIZ Exec Award.

Visit the Williams Trading B2B portal and follow the company on Twitter and XBIZ.tv.

Voting for the 2021 XBIZ Awards is now underway; click here for a complete list of nominees. Winners will be announced during a live worldwide broadcast Thursday, January 14 on XBIZ.tv.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pjur Rolls Out 2026 Marketing Campaign

Pjur has launched its multi-phase, integrated marketing campaign for 2026.

FirmTech Expands Global Distribution

FirmTech has expanded its global distribution across the U.K., Europe, and Asia.

XBIZ Expo Kicks Off With Buzz-Filled Show Floor

The 2026 edition of XBIZ Expo officially kicked off Friday morning on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers mingled in the hopes of closing deals.

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

Viben Acquires Get Lucky, Mini Halo Brands

Viben has acquired the Get Lucky and Mini Halo pleasure product brands.

Paul Reutershan Joins National Sales Team

Paul Reutershan has joined the sales team at National Distribution.

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Eldorado, Paradise Ink US Distro Deal for 'Art of Illumination' Collection

Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.

Sliquid Expands Massage Oil Collection

Wellness brand Sliquid has introduced two new scented oils to its Massage collection.

Show More