VEENDAM, Netherlands — Pleasure products distributors EDC Wholesale and Eropartner Distribution have announced that they have joined forces “to take the industry of sexual wellness to a higher level.”
“The demand for erotic products is growing rapidly, partly thanks to the growing group of millennials since customers’ acceptance of the industry is increasing more and more,” EDC's CEO Eric Idema said. “With this step we can further expand our e-commerce platforms. We are able to supplement our range with new products, and so can Eropartner. We can share our knowledge and in this way we can complement and strengthen each other.”
Founded in 2007, EDC supplies online shops, distributors and retail shops worldwide with a wide range of pleasure products. In 2019, the company took over German erotic group Beate Uhse, reportedly boosting its annual turnover by more than 33 million euros. Today, EDC has 200 employees and generated revenue of 65 million euros in 2020, the company said.
Eropartner is an international distributor of erotic toys and is considered one of Europe's largest wholesalers. Eropartner is located in Zwaagdijk in Noord-Holland and has about 40 employees. In 2020, the company said it had a turnover of approximately 40 million euros.
“We are very excited about this joint venture,” Eropartner CEO Chris Bakker said. “It makes perfect sense to join forces and create a synergy to become a solid partner for both our suppliers and customers. Together we are better than we are apart, we can learn a lot from EDC and visa versa. We will continue to grow and bring the industry of sexual wellness to a higher level.”
The companies say that although they plan to merge a number of activities, they will continue to operate independently in their day-to-day operations and that nothing will change for the staff. Employees will continue to work in Veendam and Zwaagdijk, respectively.