NAPA, Calif. — Vibratex, the manufacturer and exclusive North American distributor of Magic Wand, has announced industry vet Ken Herskovitz, who had worked with the company as an independent consultant, will now lead its team as Chief Executive Officer.
A rep described Vibratex as "a true family business." Shay Martin and her husband Dan have operated the company Shay’s parents created nearly forty years ago.
"Dan and I have spent the better part of our lives growing Vibratex. We’ve been lucky enough to build a wonderful team and earn the support of amazing customers,” Shay explained. “Ken’s experience and thoughtfulness are a perfect fit, and we look forward to working with him as the company — and our industry — continues to evolve.”
The rep noted Herskovitz brings more than 25 years’ business, marketing and management experience to Vibratex, "the last 10 of which have been within sexual wellness. A familiar face to much of the industry, he’s served as Director of Marketing at East Coast News and most recently contributed to Dr. Emily Morse’s successful 'Sex with Emily' podcast and media platforms."
As an independent consultant, he’s also worked behind the scenes for several other brands within the market.
"The last 10 years have been quite the journey. I’m extremely grateful to have had so many amazing opportunities and for the many friends I’ve made," Herskovitz said. "Earning the trust and support of the Martins and the Vibratex team means the world to me, and I’m incredibly excited to begin this new chapter with them."
Magic Wand, as the company's leading brand, will remain the team's "primary focus," said the rep.
Herskovitz will oversee "a range of efforts to help maintain — and grow — the icon’s status as one of the most recognizable and in-demand pleasure products on the market. Owners Shay and Dan Martin, who remain actively involved, along with the entire Vibratex team, are committed to their North American customers’ success in representing the famed brand."
Herskovitz looks forward to his new adventure.
"Having the chance to be part of such a legendary brand is a great honor,” he said. “I can only hope to be a positive influence on something that’s already so incredibly influential.”
For additional details about Vibratex or Magic Wand, contact a preferred distributor or email info@vibratex.com.
