WASSERBILLIG, Luxembourg — A new women-focused social media campaign led by pjur seeks to normalize the use of personal lubricant as a key component towards building a healthy and satisfying sex life.
"Women should explore their own desires, listen to what their body is saying and communicate their needs openly," a rep explained. "Because then the use of lubricant would be more normal. pjur offers premium personal lubricants with the mission to support people on their way to a more fulfilling sex life."
The rep included four pillars of the campaign, which includes the hashtag #normalizelube:
It's in your hands: Prioritize your own pleasure
As women, we often find that we take a back seat when it comes to sex and talking about sex. Or we wait and somehow expect our partners to figure out what it is we want. Therefore, empowering women to explore their own body and sexual desire is an important aspect of the campaign. Only those who know what is good for them can confidently take responsibility for their own pleasure.
Listen to your body: 67% of women have experienced dryness in their intimate area
Dryness can be caused by a wide range of factors. It can be linked to the menstrual cycle or it could be that your mind is not getting turned on "quickly" enough. It can also be caused by stress or hormones, due to pregnancy, childbirth or menopause, for example. Personal lubricant is often still considered a taboo. This stems from the stigma that women must have physical or emotional issues if their bodies do not produce enough natural lubricant.
Speak openly about your desires and needs
No one likes talking about problems. And when it comes to intimate subjects such as sex, dryness and any related discomfort or problems with our sex lives, we often feel ashamed, too. An open conversation about your physical needs with your partner, a good friend or even with a doctor you trust, can help to address uncertainties with your own body.
Use lube with confidence
Personal lubricant can help support the wellbeing by taking away the pressure to produce natural lubrication and allowing women to stop worrying about dryness. pjur wants to encourage all women to feel confident enough to use personal lubricant whenever they want to.
Product recommendations include:
- pjur Woman, described as silicone-based and providing long-lasting lubrication with a pleasant consistency that leaves the skin feeling silky smooth, not sticky. Also suitable for erotic massages and masturbation.
- pjur Woman Nude, noted as a natural, water-based personal lubricant without glycerin; free from preservatives and parabens and suitable for sensitive skin.
- pjur Woman Aloe, described as a moisturizing, water-based personal lubricant with aloe vera; compatible with sex toys, easy to wipe off and does not leave behind marks.
Click here for additional details about the campaign.
Visit PjurLove.com and find the company on Twitter.
