BOCA RATON, Fla. — Nu Sensuelle is expanding its executive suite with the hires of Patrick Lyons as chief strategy officer and April Hoopes as director of sales.
Lyons will be responsible for developing and aligning sales and marketing initiatives to transition Nu Sensuelle from product-centric to a lifestyle brand, noted a rep.
"We are excited to have Patrick’s knowledge and perspective," Nu Sensuelle co-founder Barry Brinberg said. "His prior experience in distribution and manufacturing will be instrumental in leading us through this transition and ensuring our customers have the support they need to make Nu Sensuelle a top-performing brand.”
Hoopes counts over 10 years of experience in adult, the rep said, including five years in retail and five at a leading manufacturer.
"April is passionate and energetic. Her warmth and dedication to her customers' success will be paramount in facilitating the growth of Nu Sensuelle,” co-founder and lead product engineer at Nu Sensuelle Thao Luu-Brinberg said. "I am excited to work with another strong and determined woman to develop more innovative products."
