ZALO USA Spotlighted in Forbes.com Article

ZALO USA Spotlighted in Forbes.com Article

CHICAGO — ZALO USA appeared in a Forbes.com article published yesterday titled “How One Sex Tech Brand Utilizes Swarovski Crystals, Gold Accents to Fight Masturbation Stigma,” written by Jackie Bryant.

To read the article in full, click here.

In the article, Bryant discusses how the pandemic has inspired a need to indulge among consumers — including when it comes sexual pleasure.

Peter Ovsonka, president and CEO of ZALO USA, told Forbes, “There’s been a growing awareness surrounding self-care, which we’ve seen is helping consumers to overcome shame and stigma around masturbation and pleasure. As this intimate form of self-care becomes more widely accepted, so does treating oneself to a luxury pleasure product that caters to individual desires.”

Highlighting ZALO’s engineering and proprietary tech such as PulseWave and PowerThrust technology, the article also introduces ZALO’s latest addition to its Legend Series: Bess is a clitoral vibrator that uses DirectPower vibration transmission technology.

“In addition to tech, they are also just nice to look at,” Bryant writes. “ZALO indulges in opulent aesthetics and includes details like gold plating, jewelry-grade enamel details, Swarovski crystals and silky food-grade silicone. Taking the luxury concept a step further, Zalo features collections called ‘Legend' and ‘Versailles,’ with product names like ‘Queen,’ ‘Hero,’ ‘Marie’ and ‘Confidence.’”

The article also features feedback from erotic educator Taylor Sparks, who says she recently added ZALO’s lineup to her online shop.

“ZALO has taken a simple masturbation toy and used design elements such as gold and crystals to make it less intimidating by giving it a touch of luxury,” Sparks told Forbes. “Some masturbation toys that look very phallic in nature can trigger thoughts of shame because ‘good girls’ don’t masturbate or seek to pleasure themselves.”

Sparks said that ZALO is helping consumers embrace sexual wellness.  

“'If it looks beautiful and luxurious, then it can’t be wrong,'" she says. “It works for some who may be still struggling with the sexual shame brought on by religion or culture.”

For more information about ZALO, visit ZALOUSA.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More