Swiss Navy, Sydney Mardi Gras Tout Successful Sponsorship

Swiss Navy, Sydney Mardi Gras Tout Successful Sponsorship

POMPANO BEACH, Fla. — M.D. Science Lab, makers of Swiss Navy lube, is touting the success of its promotional partnership with Australia's Sydney Mardi Gras 2021.

The festival took place over the past two weeks, ending on Sunday, March 7. "While the festival worked closely with health officials to ensure COVID guidelines [were followed], M.D. Science was on hand to ensure partygoers had plenty of hand sanitizer and lube," a rep enthused.

"We realize that the pandemic is still affecting so many of us around the world,” said Briana Watkins, M.D. Science VP of Sales and Marketing. "Our entire team knew it was important to support events that we’ve stood behind for years."

The rep noted Sydney Mardi Gras began in 1978 and traditionally chooses a yearly theme; this year’s theme was "Rise" and was chosen to "inspire and aimed to encapsulate the challenge and hardship that 2020 presented, while calling on members of the LGBTIQ+ community to rise again through love, compassion, respect and understanding."

"And, remarkably, the parade, which Sydney Mardi Gras has long been known for, occurred in a different, unique format," the rep explained. "Instead of the traditional parade making its way down a route, more than 30,000 people gathered at the Sydney Cricket Ground to celebrate."

Attendees were offered samples of products from the Swiss Navy collection.

"We weren’t sure how this year’s festivities would go,” said Penny Clifford, Swiss Navy’s Social Media Manager and Sponsorship Specialist. “But we were pleasantly surprised with the incredible turnout for all of the week-long events. We were able to sponsor and support by gifting Swiss Navy lubricants and sanitizers for hundreds of happy and appreciative partygoers."

M.D. Science "supports several events all over the globe each year and are hoping to continue to do so as communities adjust to the new normal of life within a pandemic," concluded the rep.

Visit Swiss Navy online and on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Beducated Marks 7-Year Anniversary

Sex ed platform Beducated is celebrating its seventh anniversary.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

We-Vibe Surveys Men About Pleasure Products

We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.

Sportsheets Releases New Training Video for 'Velvet Noir' Line

Sportsheets has released its latest training video, "Training in Luxury: Sportsheets Debuts Velvet Noir Educational Video," hosted by Brand Ambassador Rin Musick.

Show More