Swiss Navy, Sydney Mardi Gras Tout Successful Sponsorship

Swiss Navy, Sydney Mardi Gras Tout Successful Sponsorship

POMPANO BEACH, Fla. — M.D. Science Lab, makers of Swiss Navy lube, is touting the success of its promotional partnership with Australia's Sydney Mardi Gras 2021.

The festival took place over the past two weeks, ending on Sunday, March 7. "While the festival worked closely with health officials to ensure COVID guidelines [were followed], M.D. Science was on hand to ensure partygoers had plenty of hand sanitizer and lube," a rep enthused.

"We realize that the pandemic is still affecting so many of us around the world,” said Briana Watkins, M.D. Science VP of Sales and Marketing. "Our entire team knew it was important to support events that we’ve stood behind for years."

The rep noted Sydney Mardi Gras began in 1978 and traditionally chooses a yearly theme; this year’s theme was "Rise" and was chosen to "inspire and aimed to encapsulate the challenge and hardship that 2020 presented, while calling on members of the LGBTIQ+ community to rise again through love, compassion, respect and understanding."

"And, remarkably, the parade, which Sydney Mardi Gras has long been known for, occurred in a different, unique format," the rep explained. "Instead of the traditional parade making its way down a route, more than 30,000 people gathered at the Sydney Cricket Ground to celebrate."

Attendees were offered samples of products from the Swiss Navy collection.

"We weren’t sure how this year’s festivities would go,” said Penny Clifford, Swiss Navy’s Social Media Manager and Sponsorship Specialist. “But we were pleasantly surprised with the incredible turnout for all of the week-long events. We were able to sponsor and support by gifting Swiss Navy lubricants and sanitizers for hundreds of happy and appreciative partygoers."

M.D. Science "supports several events all over the globe each year and are hoping to continue to do so as communities adjust to the new normal of life within a pandemic," concluded the rep.

Visit Swiss Navy online and on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired CondomMan distribution.

RIDMII Debuts New Sex Doll Collection

Pleasure brand RIDMII has introduced a new line of sex dolls.

VVD Debuts Combo Set With 'Vkini,' 'Rider Desire'

Pleasure brand VVD has debuted a new bundle with its Vkini vibrating bikini top and Rider Desire saddle.

B-Vibe Expands 'Butties' Collection, Debuts Harness Sets

B-Vibe has expanded its Butties collection with six new anal plugs and introduced two new harness sets.

Dame Acquires Chakrubs

Sexual wellness brand Dame has acquired luxury pleasure products company Chakrubs.

B-Vibe's 'Rimming Plug' Highlighted in Buzzfeed Article

B-Vibe's Rimming Plug vibrator has been recognized by Buzzfeed as one of 28 "must-have" pleasure products.

Show More