MONTREAL — Trans erotica brand GenderX will mark International Transgender Day of Visibility on Wednesday by donating all of its website revenue for the day to charity.
GenderX.com was launched a year ago as a partnership between parent company Zero Tolerance Entertainment and Gamma Entertainment, and recently announced a branded channel on Adult Time.
"When creating GenderX it was important to me that we showed respect to the trans community and provided a site to celebrate trans performers and sex positivity,” Zero Tolerance CEO Gregg Alan said.
"I'm happy to give back and support trans equality by donating the revenue we generate on March 31 in support of our performers.” he continued.
In addition, the studio will release a special update tomorrow featuring performers sharing their personal reflections on this day.
"In the past four years, I’ve seen more changes in the industry and in culture as a whole than I have in my entire life,” performer-director Lena Moon said. "I think it’s awesome that with every passing year transgender women are just seen more and more as regular girls."
"I can’t wait to see what happens in the future!" she added.