TORONTO — PinkCherry has announced the launch of their newest promotional campaign, "Invest in Yourself," created by brand and advertising agency The Local Collective.
The campaign plays on the theme of investment advertisements, a rep explained, but this time “it’s about investing in yourself sexually.”
The Invest in Yourself campaign includes major billboards and radio ads, nationally across the U.S. and Canada, in outlets like CNN, Fox and The Howard Stern Show. The billboard campaign launches this week in Las Vegas.
“Every year around tax time, the investment market is certainly top-of-mind as we get inundated by information on 401K’s and the state of our wealth portfolios,” said the rep. “During this stressful time of year, PinkCherry wants to remind people that there are more ways to invest in yourself and release stress, besides financial contribution. The most important of which is an investment in yourself and your sexual wellness.”
PinkCherry CEO Daniel Freedman said, "With all the stock market talk this time of year, we felt like there was an opportunity to really remind people that they should focus on personal investments in themselves, and we’re here to help. No matter what you’re looking for, PinkCherry has one of the biggest assortments of health and sexual wellness products in North America.”
Playful Ads
The playful radio ads play on the theme of “investment," through the use of wording such as “investment tools,” “liquid assets” and “adjustable bonds."
“But once the PinkCherry name is revealed with products such as the Womanizer Liberty clitoral stimulator, or the Chorus couple vibrator, the idea comes full circle, cleverly using very familiar language and culture around investment banking that tends to be a little dry, but instead using it as sexual innuendo," the rep said.
Matt Litzinger, founder and chief creative officer of The Local Collective said, “At this time of year people are focused on their taxes and investments. And COVID has created a new lens through which people are evaluating what’s important to them. So we thought we could have some fun with that.”
To drive the point home, some of the print ads mimic stock photography images, where people are investing in the stock market, only now they’re buying pleasure products.
For more information, visit PinkCherry.com and follow the company on Twitter.
