Playboy Stock Soars Thanks to NFT Deal Projections

Playboy Stock Soars Thanks to NFT Deal Projections

LOS ANGELES — Playboy has announced a partnership with NFT marketplace Nifty Gateway to create and sell non-fungible tokens based on the magazine’s art and archive.

The legacy adult company, which went public in February through a Chinese investor-backed SPAC (Special Acquisition Company), has seen its stock rise during the current NFT bubble, by 83% this month alone and 173% since the end of February, according to business news organization CNBC.
 
According to an in-depth CNBC report published today, parent company PLBY Group’s stock has “surged more than 80% this month due in large part to excitement over how it can take advantage of the hot NFT market.”

Last month, CEO Ben Kohn told investors on the company’s earnings call, “Look, we have an unbelievable archive, 68 years. It is the 5,000 pieces of art we have, it’s covers, it’s photography. It is so deep and rich in what’s in there.”

Shifting the Bunny Brand

Before the NFT hype took off among the general public last month, the report notes, Kohn had shifted the Bunny brand “away from magazine publishing and toward a brand centered on lifestyle and sexual wellness.”

The CNBC report highlights two recent deals: Playboy’s $25 million purchase of TLA Acquisition Corp, the company behind pleasure product retailer Lovers, and the Nifty Gateway NFT deal.

“We wholeheartedly believe in the future of a blockchain- and crypto-powered art world that ensures artist and collector protection, ongoing artist compensation, and the democratization of distribution and collecting,” Playboy’s Chief Brand Officer Rachel Webber said earlier this month.

According to CNBC, “the first project between Nifty Gateway and Playboy is slated to be original works from Boston-based collage artist Slimesunday in collaboration with the magazine’s editorial curators, followed by “a Pride-themed curation with digital artist Blake Kathryn” in June.

To read "Playboy Payoff: NFT Prospects Drive Stock Surge for Reinvented Nude Magazine Publisher," visit CNBC.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ImLive Launches Revamped Member Loyalty Program

Cam platform ImLive has revamped its member loyalty program.

GoFundMe Set Up for Danny Ferretti's Medical Expenses

A GoFundMe campaign has been set up for Fangear founder Danny Ferretti, who requires extensive lung surgery.

Byborg Acquires Cuties AI

Byborg Enterprises has acquired adult artificial intelligence startup Cuties AI.

Irish Government Releases Report on Sex Work Decriminalization Legislation

The Irish government has released a report reviewing a 2017 law that decriminalized sex work across the country.

Texas Bill Would Require Age Verification for Online Sex Toy Sales

A new bill in the Texas state legislature would require online retailers to implement age verification of purchasers before selling “obscene devices” to anyone in that state.

New York Assemblyman Proposes Banning the Term 'Sex Work'

Republican New York Assembly Member Brian Maher has introduced a bill to prohibit the use of the term "sex work" in government documents.

Age Verification Watch: Michigan Joins the AV Club, Some Laws Just Make No Sense

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Free Speech Groups Back SCOTUS Appeal of Georgia Strip Club Tax

Two civil liberties organizations filed an amicus brief Tuesday supporting a petition asking the U.S. Supreme Court to hear an appeal in a case involving whether a tax specifically aimed at adult entertainment establishments violates the First Amendment.

Creator Networking App 'Plaiir' Launches

Plaiir, a mobile networking app for creators, has officially launched.

North Dakota House Committee Questions Anti-Porn 'Public Health Hazard' Claim

The North Dakota House of Representatives Education Committee on Monday amended a resolution that would have recognized pornography as a “public health hazard,” instead replacing that language with a call for further study into whether such a designation is appropriate.

Show More