BEVERLY HILLS, Calif. — Hustler Hollywood has inked a distribution deal with Vush to become the first American retailer to carry products from the nascent Australian brand.
Vush "specializes in pleasure-centric sexual toys developed by a team of female designers with a mission of promoting and encouraging self-love," a rep explained. "The company received major buzz after the Majesty 2 wand was featured in the now-iconic Cardi B. video 'Up,' and the 'WAP' queen herself said the product 'blew her mind.'"
"The Vush mission is all about changing the conversation around pleasure, and in partnership with Hustler Hollywood, we’re going to continue helping people feel empowered by and excited about their pleasure by giving them toys worth getting excited about," continued the rep.
The Vush Majesty 2 and Rose 2 will be available online and at all 36 Hustler Hollywood brick-and-mortar locations.
Both models include "25-50 personalized levels and intensities, are 100% waterproof for bubble baths and power showers, and are made of medical-grade silicone and charge via a magnetic USB for endless playtime," noted the rep. "Coming in at $90 and $120 each, the brand sits nicely in an affordable luxury category."
Hustler VP Philip Del Rio expressed enthusiasm about the partnership, which also aims to "help de-stigmatize sexual pleasure and promote the investment in self-love."
"One of the things we love about Vush is their branding and how easy and accessible it feels — especially for folks who might be newer to pleasure products," he said. "The line looks and feels like a beauty product, and we are thrilled to be able to offer an un-intimidating product to someone who may not have considered toys before."
Visit HustlerHollywood.com and Vush.com.
