Montana City Blocks Adam & Eve Sign Due to 'Moral Concerns'

Montana City Blocks Adam & Eve Sign Due to 'Moral Concerns'

HELENA, Mont. — Adam & Eve has received a conditional use authorization to open an adult boutique in Helena, Montana; however, the local zoning commission stipulated that the business could not have a pole-mounted sign like its neighboring stores due to “moral concerns.”

According to a report published Tuesday by the Helena Independent Record, City Planner Michael McConnell told the city commissioners Monday that "businesses within the commercial light-manufacturing district [that] the sex shop will move into are typically permitted up to a 300-square-foot pole-mounted sign, ostensibly a billboard, but the Helena Zoning Commission denied the business any pole-mounted signage and limited the overall amount of signage the business can put up based on moral concerns.”

Adam & Eve agreed to the stipulations.

City Commissioner Andres Haladay, the newspaper noted, called out the zoning commission’s "moral picking and choosing," especially in contrast to several casinos within the city “that are permitted to have large, lit signage.”

"Terrible idea on this one," Haladay told the other city officials. "We're doing it. They're agreeing to it. But this is a specific content restriction on the store because of the word 'sex,' and we're all like getting nervous and twittery."

City Attorney Thomas Jodoin claimed that the peculiar condition was “consistent with the city's general goal that we're trying to limit the amount of pole signage out there."

McConnell said “surrounding residents were sent mailers informing them of the application and forthcoming meetings,” and “five public comments were received, mostly objecting for moral reasons,” the Independent Record Reported.

According to the paper, there are no sexually oriented businesses within the city's borders and no applications or approvals for such businesses have been made since at least 1987.

Back in 2018, some Missoula, Montana residents objected to a billboard by Adam & Eve that featured a stylized smiling cartoon face with the text "Approachable as the girl next door."

Main Image: An Adam & Eve billboard that offended Missoula, Montana residents in 2018.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

Show More