BATH, U.K. — Lovehoney, in partnership with the Kinsey Institute, has discovered "Americans are kinkier and couples are more committed" following the COVID-19 pandemic, according to the results of a "Summer of Love" survey.
The survey, conducted by Lovehoney Scientific Advisor Dr. Justin Lehmiller, "uncovers the impact the COVID pandemic and related restrictions have had on the sex lives and attitudes of American singles and couples, and surprisingly finds that nearly a third (32%) of Americans report more satisfying sex lives," noted a Lovehoney rep. "In fact, many Americans are having more sex (30%), masturbating more frequently (36%) and using sex toys more often (25%) than they did before the pandemic."
While COVID life strained many relationships and led some couples to breakup or divorce, the rep explained, the couples who stayed together are emerging "stronger than ever, with the majority feeling more passionate about, satisfied with and invested in their relationships. Couples are closer, perhaps because they built more skills for dealing with intimate problems."
Along those lines, according to the survey, 44% of couples cited communicating more with their partner as "the tried-and-true solution for dealing with sexual and relationship problems that emerged during the pandemic. This increased communication has resulted in greater emotional intimacy and a better sex life. Over half of couples (51%) say their partner meets their sexual ideals now more than before."
Board-certified sex therapist Shadeen Francis explained how the pandemic "may have played an important role in creating the opportunity for growth."
“While we often think of challenges as negative, it may actually serve to our benefit," Francis said. "Couples often avoid important relationship conversations because it is stressful; most people do not want to create or intensify conflict. However, conflict is growth waiting to happen."
Lehmiller noted "the pandemic seems to have fundamentally shifted how a lot of people think about both sex and relationships, which highlights our flexibility, adaptability and resilience in the face of challenging circumstances."
“At the same time, we’ve also seen that, despite all of the doom-and-gloom predictions at the outset of the pandemic, the couples who stuck it out are really thriving for the most part,” he said. “People appear to have built more intimacy and improved their communication skills in ways that may ultimately pave the path to healthier sex lives and relationships in the future."
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