LOS ANGELES — The Women in Adult (WIA) biweekly Clubhouse chat series, with hosts Leah Mahi and Vanessa Eve, returns tonight at 6 p.m. (PDT) to discuss boosting business with brand partners.
Tonight's guests include The Rub PR's Erika Icon, Naughty Business CEO Denise Kraft, Holly Ruprecht from Playboy Plus and performer and CAM4 Brand Ambassador Estella Bathory.
"We've seen influencer marketing being used as a valuable tool to spread brand awareness and acquire new users and fans. I think there's a right way to do it, and it starts with a thoughtful approach and getting in touch with what your values are and the message that you want to send to the world about your brand," Eve explained. "If you can get a substantial grasp of what those things are, you'll attract the right people. This is something that I think more companies need to put more thought into before reaching out to influencers: it's not just about how they will ultimately benefit, but what value they, too, are bringing to the influencer and their fanbase."
Mahi looks forward to the business-oriented focus of tonight's chat.
“I really love when we have topics that can help our community and especially performers. This panel of experts is the perfect lineup for performers to join in on the conversation as well as learn ways to help open those doors to brand partnerships," she said.
Click here for tonight's Clubhouse chat conversation or visit the profiles for Leah Mahi and Vanessa Eve.
Prior WIA chat topics have included "Finding Purpose in Porn," "Women Supporting Women," "Branding with a Capital B" and "What Does Your Mommy Do? Tales from Working Moms in the Adult Industry."
