LOS ANGELES — Kinkly.com, the sex-ed and relationship advice resource and retailer, has inked an exclusive retail partnership with Odile Toys beginning with pre-sales, throughout July, for the Odile Butt Plug Dilator ahead of its August 1 launch.
"Odile's new product launch and partnership with Kinkly will include a series of educational articles about anal play prep and anal dilation," noted a rep. "Marketing efforts across Kinkly's social media and email channels aim to bring industry newcomer Odile to Kinkly's 350,000 monthly readers."
Kinkly Co-Founder and Editor-in-Chief Tara Struyk expressed excitement about the platform's inaugural product launch.
"It's new territory for us, but we think the product is a great fit for our curious and adventurous audience and something really unique in the market," said Struyk.
Odile Butt Plug Dilator inventor, Ben Jay, described the device as "a beginner-friendly dilator designed for easy insertion. Odile promises safe, gentle and pain-free dilation that works for newbies and advanced users alike," he said. "Although there are other dilation products on the market, Odile represents a more user-friendly and cost-effective take on dilation compared to the inflatable devices and anal training kits currently on the market."
The dilator includes a one-inch wide (2.5 cm) shaft with a rounded, profile tip to ease insertion; a medical-grade silicone exterior; and a flared, wide base to keep the Odile safely anchored.
"Once inserted, users can turn the black key located at Odile's base, which slowly increases the girth of the shaft millimeter-by-millimeter," the rep explained. "The shaft can be increased to reach 1.5 inches (3.9 cm) of girth at the user's preferred pace, which Jay says is pertinent to comfortable, pleasurable anal sex. Because it increases by one-millimeter increments, the product essentially offers 10 different size options in one toy."
Jay noted the Odile is "like having an entire anal training kit in once device [and] the only device on the market with this innovative feature and is proudly made in California."
Struyk explained the campaign will "focus on introducing consumers to anal play and educating them on avoiding painful experiences, including the Odile Butt Plug Dilator as an option for anal play prep."
“There is so much innovation happening in the market right now and Kinkly has a unique platform to help new companies and products get the word out,” said Struyk. “Our team has been doing this for advertisers for years, but a launch is such a fun and exciting thing. We really threw ourselves into it, especially since the Odile team is very committed to their vision and passionate about their product."
"We hope to be able to do this again for other pleasure manufacturers very soon," she added.
Visit Kinkly.com and follow the company on Twitter; direct inquiries to tara@kinkly.com.
