Lovehoney Debuts New 'Fifty Shades of Grey' Product Lines at ANME/XBIZ

Lovehoney Debuts New 'Fifty Shades of Grey' Product Lines at ANME/XBIZ

BATH, U.K. — Lovehoney launched its expanded "Fifty Shades of Grey Pleasure Collection" at this week's virtual ANME/XBIZ Show with two new ranges, the Sensation line with 12 rechargeable toys, and the 12-piece Sweet Anticipation luxury bondage line.

The toys tout "expert design with optimum functionality, further injecting some 'Fifty Shades' extravagance into the industry at an affordable price point," a rep explained.

The Sensation toys are waterproof and offer "sublime satisfaction" with a rechargeable Finger Vibrator, Clitoral Vibrator, Vibrating Pleasure Stroker, Flickering Tongue Vibrator, Mini Wand Vibrator and G-spot Finger Vibrator, among other items, "all with the Fifty Shades of Grey logo embossed, adding a lavish feel in homage to Christian Grey and Anastasia Steele fantasies," added the rep.

Each toy is made from smooth, black silicone and includes a Repreve storage bag made from 100% recycled plastic retrieved from the ocean floor.

The Sweet Anticipation items incorporate "a selection of expertly crafted bondage accessories and essentials," including the Ball Gag, Collar & Lead, Spreader Bar with Cuffs, Under Mattress Restraint Set and Faux Feather Ticker.

"Each item also comes with updated, stylish packaging and a luxe, silky storage bag," the rep noted.

Both ranges "received a fantastic reaction from retailers and distributors at this year’s virtual ANME/XBIZ Show," added the rep. They are available now for pre-orders ahead of an expected October delivery date and were created in collaboration with "Fifty Shades of Grey" author E L James.

"It has been an immense joy launching these new sub-collections at the ANME/XBIZ Show, which fell on the 10-year anniversary of the first installment of the erotic bestselling trilogy by E.L James," Head of Global Sales Lovehoney B2B Kate Hodgson-Egan said. "The book stands today as a worldwide phenomenon and we have loved riding the wave of the anniversary buzz together with our retailers and distributors this year."

Visit LovehoneyTrade.com, email trade@lovehoney.co.uk and follow the company on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More