Lovehoney Debuts New 'Fifty Shades of Grey' Product Lines at ANME/XBIZ

Lovehoney Debuts New 'Fifty Shades of Grey' Product Lines at ANME/XBIZ

BATH, U.K. — Lovehoney launched its expanded "Fifty Shades of Grey Pleasure Collection" at this week's virtual ANME/XBIZ Show with two new ranges, the Sensation line with 12 rechargeable toys, and the 12-piece Sweet Anticipation luxury bondage line.

The toys tout "expert design with optimum functionality, further injecting some 'Fifty Shades' extravagance into the industry at an affordable price point," a rep explained.

The Sensation toys are waterproof and offer "sublime satisfaction" with a rechargeable Finger Vibrator, Clitoral Vibrator, Vibrating Pleasure Stroker, Flickering Tongue Vibrator, Mini Wand Vibrator and G-spot Finger Vibrator, among other items, "all with the Fifty Shades of Grey logo embossed, adding a lavish feel in homage to Christian Grey and Anastasia Steele fantasies," added the rep.

Each toy is made from smooth, black silicone and includes a Repreve storage bag made from 100% recycled plastic retrieved from the ocean floor.

The Sweet Anticipation items incorporate "a selection of expertly crafted bondage accessories and essentials," including the Ball Gag, Collar & Lead, Spreader Bar with Cuffs, Under Mattress Restraint Set and Faux Feather Ticker.

"Each item also comes with updated, stylish packaging and a luxe, silky storage bag," the rep noted.

Both ranges "received a fantastic reaction from retailers and distributors at this year’s virtual ANME/XBIZ Show," added the rep. They are available now for pre-orders ahead of an expected October delivery date and were created in collaboration with "Fifty Shades of Grey" author E L James.

"It has been an immense joy launching these new sub-collections at the ANME/XBIZ Show, which fell on the 10-year anniversary of the first installment of the erotic bestselling trilogy by E.L James," Head of Global Sales Lovehoney B2B Kate Hodgson-Egan said. "The book stands today as a worldwide phenomenon and we have loved riding the wave of the anniversary buzz together with our retailers and distributors this year."

Visit LovehoneyTrade.com, email trade@lovehoney.co.uk and follow the company on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

BeYourLover Debuts 'Cloud' Vibrator Collection

BeYourLover has introduced its new Cloud series of vibrators.

Lovense Reveals Results of 'Relationship Rut' Survey

Lovense has released the results of a survey asking 2,000 respondents if they felt their relationships were in a rut.

Tonga Now Shipping 'Romantic Rose' Vibe From Blush

Tonga BV is now shipping the new Romantic Rose vibrator from Blush's Play With Me line.

Hankey's Toys Debuts 'Siswet Tentacle' Dildo

Mr. Hankey's Toys has introduced its new Siswet Tentacle Dildo.

CB-X Unveils 'Guarded Galaxy' Chastity Kits

CB-X has unveiled its new Guarded Galaxy glitter chastity kit collection.

New Pleasure Product Review Site 'ToyChats' Launches

ToyChats.com, a pleasure product review and discussion site, has officially launched.

Pipedream Debuts PDX Elite 'Moto-Bator Pro' Stroker

Pipedream Products has introduced its new PDX Elite Moto-Bator Pro masturbator.

Our Erotic Journey Introduces New Packaging

Our Erotic Journey has debuted new packaging for re-releases of its top-selling products.

Pipedream Debuts Jimmyjane 'Touch-Me Pro' Vibe

Pipedream Products has introduced the new Touch-Me Pro vibrator from its Jimmyjane line.

Full Circle Debuts Stroker Collection, Love Torsos

Pleasure brand Full Circle has introduced its new Blue Jean Girls stroker line and Royal Honeys love torsos for wholesale distribution.

Show More