Lovehoney Marks 'World BDSM Day' With 'Fifty Shades of Grey Pleasure Collection'

Lovehoney Marks 'World BDSM Day' With 'Fifty Shades of Grey Pleasure Collection'

BATH, U.K. — Lovehoney is trumpeting its Fifty Shades of Grey Official Pleasure Collection ahead of World BDSM Day on Saturday.

The stigma surrounding BDSM has "evaporated considerably since Kurt Walter Fisher proposed July 24 as World BDSM Day back in 2003," a rep observed, "and there are multitudes of curious lovers looking to enjoy sexual experiences with their partners."

"The 'Fifty Shades of Grey' trilogy is widely thought of as the instrumental factor for bondage entering the mainstream and debunking taboos. Consumers felt empowered to embark on a new sexual journey, and were exposed to products they may not have previously known existed," added the rep.

After the sexual wellness brand brought the items from the book to life in 2012 with the approval of author E L James, recalled the rep, "many of Lovehoney’s customers tell us bondage products have transformed their sex lives."

Among the items cited by Lovehoney to evoke "the utmost Ana-and-Christian-inspired indulgence" are the Fifty Shades of Grey You Are Mine Metal Handcuffs ("an absolute bedroom essential for any couple"); Twitchy Palm Spanking Paddle ("silky silver satin on one side can be used for sensual stroking, while the flat, cool leather on the other delivers a firm slap"); Tease Feather Tickler ("designed to excite the nerve endings for exquisitely increased sensitivity"); Hard Limits Bed Restraint Kit ("transform your bed into a bondage playground") and Faux Leather Blindfold ("an essential bondage accessory, it's perfect for beginners and beyond").

World BDSM Day, noted the Lovehoney rep, presents "the perfect chance for retailers to boost sales of bondage and chat to their customers about embracing their kinks, fetishes and fantasies."

Visit LovehoneyTrade.com, email trade@lovehoney.co.uk and follow the company on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Beducated Marks 7-Year Anniversary

Sex ed platform Beducated is celebrating its seventh anniversary.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

We-Vibe Surveys Men About Pleasure Products

We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.

Sportsheets Releases New Training Video for 'Velvet Noir' Line

Sportsheets has released its latest training video, "Training in Luxury: Sportsheets Debuts Velvet Noir Educational Video," hosted by Brand Ambassador Rin Musick.

Show More