New Zealand Distributor Wholesale Solutions Partners With Online Retailer Mighty Ape

NEW ZEALAND — Wholesale Solutions (WS) has partnered with Mighty Ape, New Zealand's largest online retailer of general consumer goods, to launch a sex and intimacy category.

A rep noted WS is the country's "largest adult toy distributor" and the Mighty Ape pact marks "a first for the small country of five million and indicates that adult has finally gone mainstream."

Mighty Ape delivers to "more than 460,000 New Zealanders every year," the rep said. "Shoppers can buy games, toys, electronics, books and homewares and can now add adult toys to their orders."

Sales Manager for Health & Beauty and Home & Living, Stacey Grayson, enthused about the partnership.

“We are extremely proud to be one of the first major retailers in New Zealand to carry an extended range of sex and intimacy products, and in doing so make a happier sex life accessible for everyone," she said.

Mighty Ape experienced "increased demand for its sexual health products" in 2020, leading to the launch of the sex and intimacy category which carries more than 40 brands, including LELO, Satisfyer and New Zealand brand Share Satisfaction.

“The [pandemic] lockdown last year triggered a collective shift when it comes to pleasure, self-care and being open and unashamed of your needs and preferences," continued Grayson. "It was clear that our customers are interested in sex and intimacy products and feel comfortable purchasing them from Mighty Ape, so we decided to expand our range to meet demand."

WS Business and Product Development Manager, Taslim Parsons, said the partnership with Mighty Ape
"illustrates the normalization of sex toys and pleasure in New Zealand."

“We’ve seen a big shift in perceptions around sex toys and sexual wellness over the past few years and self-pleasure is more openly talked about and considered to be an important part of wellbeing. Mighty Ape’s new sex and intimacy category is evidence that sex toys aren’t going mainstream in New Zealand, they’re already here,” she continued.

"We are very excited about this partnership and what it means for the sexual wellness industry in New Zealand and the normalization of pleasure. We supply more than 200 adult stores in New Zealand and the number of our retail customers that aren’t adult is growing rapidly, such as pharmacies, physiotherapists, pelvic floor specialists, salons and even hotels, and we predict more retailers to follow," noted Parsons. "We welcome contact from retailers that are open to supporting New Zealanders with their sexual health and wellness needs by making adult products more accessible for all."

Visit MightyApe.co.nz. Find WS's B2B portal and direct inquiries to info@wholesalesolutions.co.nz.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Honors Retail Edition to Light Up Hollywood Roosevelt Hotel

XBIZ is pleased to announce that the pleasure industry’s biggest night, the retail edition of the annual XBIZ Honors, set for Saturday, Jan. 18, will be held at the historic Hollywood Roosevelt Hotel.

Pipedream Expands 'Anal Fantasy Elite' Collection

Pipedream Products has expanded its Anal Fantasy Elite collection with two new stimulators.

Orion Expands 'Couples Choice' Line With New '2 in 1' Vibe

Orion Wholesale has added the 2 in 1 Vibrator + Butt Plug to its Couples Choice collection of pleasure products.

Lovense Unveils 'Mission 2' Long Distance Vibe

Lovense has introduced the new Mission 2 vibrating suction cup dildo to its long-distance collection.

Male Power Debuts 'Pack & Play' Collection

Male Power has introduced its new Pack & Play collection of men's underwear.

Orion Debuts New Styles From Cottelli Lingerie

Orion Wholesale is now shipping new styles from its Cottelli Curves plus-size lingerie line.

Sportsheets Unveils Rebranded 'Edge' Line, 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Our Erotic Journey's James Guo Profiled on Wired.com

James Guo, founder of pleasure brand Our Erotic Journey (OEJ), is profiled in a new feature on Wired.com titled "The Toymaker Who Wants to Be the Next Willy Wonka of Sex Tech."

Williams Trading Unveils 'Christmas Giftables' Catalog

Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.

Magic Silk Debuts 'Leather + Lace' Collection

Magic Silk has introduced its new Leather + Lace lingerie collection.

Show More