New Zealand's AdultToyMegaStore 1st Adult Retailer to Win at Wellington Gold Awards

WELLINGTON, New Zealand — AdultToyMegaStore.com (ATMS) is celebrating a win from the 2021 Wellington Gold Awards held at the TSB Arena on July 29, marking the first time an adult retailer has been either a finalist or a winner in the 23-year history of the business-focused awards.

A company rep noted the Wellington Gold Awards "celebrate excellence and enterprise of businesses in New Zealand's Wellington region. This year saw the awards receive its largest number of entries since launching in 1999, and almost 1,000 people attended the award ceremony."

ATMS won the "Supporting Gold" category, sponsored by Beca, which recognizes "the best Wellington infrastructure and professional services providers. Finalists for the category included Fulton Hogan, Lowe & Co Realty, Cuttriss Consultants, Quantum Security Services and The Akina Foundation."

ATMS Owner Nicola Relph accepted the honor and said the win is "a testament to the normalization of sex toys and the concept of sexual wellness in New Zealand."

“When we founded ATMS in Wellington in 2009, we certainly didn’t think we’d ever be a finalist in mainstream awards like the Wellington Gold Awards, let alone winning them. In fact, sex toys carried a stigma," Relph said. "But we wanted to remove that by creating a clean, inviting, safe and discreet online shopping experience for New Zealanders to buy adult toys. We wanted to educate people about sexual wellness, remove the stigma and normalize pleasure. Twelve years on, we’re proud to be New Zealand’s leading online retailer for everything adult."

"This award proves that sex toys have finally made it to mainstream New Zealand," added Relph. "We’re so thankful to our loyal customers, and to New Zealand, for being open-minded about the concept of sexual wellness and we’re so proud to be part of the driving force behind the normalization of pleasure in New Zealand."

Click here for additional details about the Wellington Gold Awards.

Visit ATMS online and on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Dual Vibrator' From Sweet Smile Line

Orion Wholesale has introduced the Dual Vibrator from its Sweet Smile line.

Creative Conceptions Debuts 'Sei Mio 2.0' Line

Creative Conceptions has introduced the new Sei Mio 2.0 line of pleasure products.

Icon Debuts New 'Expandor' Dildo From Its 'AlienNation' Line

Icon Brands has introduced the inflatable Expandor dildo from its AlienNation collection.

Orion Debuts 'Vibrating Anal Beads' From 'Anos' Line

Orion Wholesale has introduced the Flexible Anal Beads with Jumping Vibrations from its Anos line.

Liberator Names Lindsay Hargis Manager of Affiliate, Influencer and Strategic Partnerships

Liberator has appointed Lindsay Hargis as its new manager of affiliate, influencer and strategic partnerships.

Hankey's Toys Releases 'Roxas Caelum' Dildo

Mr. Hankey's Toys has debuted its Roxas Caelum dildo.

Ghettoff Founder Nefertiti Mitchell Passes Away

Nefertiti "Neff" Mitchell, founder and CEO of adult retail store Ghettof, has passed away.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Orion Debuts 'Skull Masturbator' From Rebel Line

Orion Wholesale has released the Skull Masturbator from its Rebel collection.

Blush Launches 'UrSelf' Line

Blush has launched its UrSelf line of pleasure products.

Show More