Swiss Navy Shares Sex Tips for August as 'Anal Pleasure Month'

POMPANO BEACH, Fla. — Swiss Navy is sharing sex tips to commemorate August as "Anal Pleasure Month."

The Good Vibrations retail chain declared "Anal August" in 2011 and, since then, "anal play in many forms has become quite popular in all 12 months of the year," noted a rep. "In celebration, Swiss Navy would like to share four important things to know for good anal play experiences, whether partnered or personal."

Those tips include:

  • "Go Slow!"
    Excitement tends to make people rush things along, said the rep. "We suggest taking your time and truly enjoying the pleasures that anal exploration can provide,” said Briana Watkins, VP of Sales and Marketing for M.D. Science Lab, parent company of Swiss Navy.
  • "Breathe!"
    "Holding one’s breath can cause the body, and the anus, to tense up, making anal play less comfortable," the rep advised. "We suggest relaxing and remembering to take deep, calming breaths."
  • "Thoughtful Communication!"
    "When enjoying partnered anal play, it’s important that you and your partner are on the same page with expectations," noted the rep.
  • "Lube — Lots and Lots of Lube!"
    Lubricants are "essential" for pleasurable anal experiences, said Dr. Sunny Rodgers, Intimate Health Advisor for M.D. Science Lab

“The rectum is not self-lubricating," said Rodgers. "Using lubrication is crucial whether using a toy, fingers or intimate body parts. Without lubrication there is a high probability for damage to your sensitive anal area.”

While recent research indicated "saliva is the most common lubricant used for anal sex, spit does not provide the appropriate level of lubrication needed," the rep explained. "Silicone lube is used most often for anal play because of the extra cushion and longevity that it provides, but Swiss Navy’s water-based lubricant formulas are gels that liquify with friction, making them an excellent choice for anal pleasure."

Visit Swiss Navy online and on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Go Wild!' Collection

Male Power has introduced its new Go Wild! Collection of men’s underwear.

A Golden Night in Hollywood: 2025 XMAs Shine on Adult Entertainment's Best

To paraphrase the unofficial U.S. Postal Service motto: Neither rain nor cold nor the chaos of natural disasters can stop members of the adult entertainment community from the completion of their appointed duty every January: to honor the artistic and commercial achievements of their peers.

XBIZ Expo Wraps Vibrant Weekend of New Product Reveals, Vendor-Buyer Meetings

XBIZ Expo kept the party going on the mezzanine level of the Loews Hollywood Hotel through the weekend, closing out with a final day that proved to be no less spirited an affair than the days preceding.

Tenga Names Michael Cox Sales Manager

Japanese pleasure brand Tenga has appointed Michael Cox as its new sales manager for Tenga USA.

Orion Debuts 'Magic Anal Wands' From You2Toys Line

Orion Wholesale has introduced the Magic Anal Wands collection from its You2Toys line.

2025 XMA Winners Announced

Winners of the 2025 XMAs were revealed Sunday night during a ceremony hosted by Vanna Bardot and Ryan Reid at the world-famous Hollywood Palladium.

XBIZ Honors Unites the Pleasure Community for a Night of Celebration

The iconic Roosevelt Hollywood Hotel sparkled with excitement Saturday night as the adult retail community gathered for the highly anticipated XBIZ Honors awards ceremony.

XBIZ Expo Kicks Off in High Gear With Product Debuts, Engaging Seminars

The first official day of XBIZ Expo kicked off on Friday morning on the mezzanine level of the Loews Hollywood Hotel, which was filled with prominent buyers and sellers within the pleasure products market and other areas of the industry, from sexual health to payment services.

XBIZ Honors Uplifts Spirits Amid Challenging Times for LA and the Adult Industry

"A bunch of misfit toys." That’s how MojoHost founder Brad Mitchell described himself and his industry peers at the 2025 XBIZ Honors ceremony at Hollywood’s Kimpton Everly Hotel. Everyone cheered in agreement. Frankly, they wouldn’t have it any other way.

Kiiroo Names Maxime Kamstra Marketing Manager

Kiiroo has appointed Maxime Kamstra as its new B2B marketing manager.

Show More