afterglow Announces 'Porn Literacy' Instagram Campaign

AUSTIN — Women and couples erotica and lifestyle brand afterglow has announced a monthlong Instagram campaign, in partnership with the U.K.-based Not Your Porn advocacy group.

The campaign will highlight one new themed message a week — “Pay For Your Porn,” “Sex Work Is Work,” “My Consent is Mandatory,” “My Body, My Consent” and “IBSA (Image-Based Sexual Abuse).”

An afterglow rep stated that the goal is to “open up the conversation about persistent societal issues that negatively impact people’s default perception of sex and sexuality.”

Lilly Sparks, CEO and founder of afterglow said, “Our goal is to encourage industry professionals, allies and advocates to do more in raising public awareness about cultivating a healthy relationship with sex, sex work and personal sexual empowerment, as well as supporting and promoting ethical porn."

Sparks told XBIZ that her brand “is excited to work with organizations that we share common beliefs with.”

“Traditionally, the conversations around image-based sexual abuse have been dominated by anti-porn organizations focused on trafficking narratives,” she explained. “Not Your Porn and afterglow are bringing a different approach to ensure the long-term stability of sex work. Working together educates those outside traditional adult channels. Partnership is central to afterglow as is building bridges to create change around paying for your porn and knowing the difference between porn and image-based sexual abuse.”

The platform is also publishing the article “Porn Literacy: How to Watch Porn Safely” to complement the social campaign and to “highlight the finer points of sexual expression in the real world versus onscreen performances, ethical production and paying for porn,” the rep added.

Visit xoafterglow.com and follow the company on Twitter and Instagram.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ryan Keely Fronts Latest From New Sensations

Ryan Keely stars with Victor Cruz in the latest release from New Sensations.

Zariah Aura Stars in Latest From Transfixed

Zariah Aura stars with Kenna James in the latest release from Transfixed, titled "Feeling Her Way."

Brittney Kade Fronts 'Couples Loving Trans 2' From GenderX

Brittney Kade stars with Adira Allure and Sage Roux in the second volume of GenderX Films' "Couples Loving Trans," directed by Jim Powers.

Eve Sweet Makes Her Brazzers Debut

Eve Sweet has made her Brazzers debut alongside Xander Corvus in “Horny Gymnast.”

Penny Barber: The Fit Mommy Domme Reveals Her Auteur Side

When Penny Barber took home the 2025 XMAs trophy for MILF Performer of the Year, she was 39 — but she’d already been telling people she was a MILF for almost 20 years.

Summer Starz Makes Her WIFEY Debut

Creator Summer Starz has made her debut for Vixen Media Group (VMG) studio imprint WIFEY alongside her husband Dean Darkhole and Sheem.

Jewelz Blu Stars in Latest From Ricky's Room

Jewelz Blu stars with Mazee the Goat and site honcho Ricky Johnson in the latest release from Ricky’s Room, titled “Two Inside Of Jewelz Blu.”

Adult Time Releases New Installment of 'MILF Overload'

Adult Time has released the latest installment of director Jim Powers' series "MILF Overload."

River Lynn Toplines Pat Myne's 'Phat Ass for Days'

River Lynn headlines director Pat Myne's latest release, "Phat Ass for Days," from Evil Angel.

Kitana Lure, Angelika Grays Star in Latest From MixedX

Kitana Lure and Angelika Grays star in the latest release from MixedX, titled “The Power of Lust.”

Show More