Hustler's Liz Flynt Profiled by Los Angeles Times

Hustler's Liz Flynt Profiled by Los Angeles Times

BEVERLY HILLS, Calif. — The Los Angeles Times today published a profile of Hustler’s Liz Flynt, highlighting the ongoing successes of the adult empire built by her late husband Larry Flynt.

Penned by Times staff writer Hugo Martín, the article emphasized Liz Flynt’s embrace of the term “pornographer" and the no-shame attitude she learned from her soulmate, the Free Speech icon himself.

“Since she took the helm of [Larry Flynt's] empire after his death eight months ago,” Martín wrote, “she says she has taken on all the monikers that defined his rise in the industry, and she vows to continue his rebellious legacy.”

“If they are going to give me that label, I’ll wear it,” Liz Flynt said.

According to the Times, “Flynt is one of the latest women to take on a leading role in what was once a male-dominated industry. For several decades, women have increasingly replaced men in the C-suites of some of the most profitable pornography and adult-oriented businesses.”

Noting that “the way adult entertainment is produced and consumed is fast-changing,” Southern California’s leading newspaper asked Flynt how she plans to compete with websites such as OnlyFans.

Hustler doesn’t offer entertainment created by users, she explained, because “verifying the age of the performers is difficult and Hustler wants to provide only ‘high-quality content.’” Instead, she plans to grow the company's audience by “expanding the reach of its videos and movies through Hustler TV on more than 500 cable and satellite providers around the world.”

The feature touches on many of the areas surveyed by XBIZ Premiere earlier this year for its August cover story penned by News Editor Gustavo Turner.

The Times noted the Flynt empire now publishes “15 specialty magazines throughout the year, plus the monthly adult-oriented publications, dozens of which are displayed on a desk in the foyer of the 10th floor of the company’s headquarters.”

“The company oversees 37 retail outlets — purveyors of sex toys, lingerie, books and DVDs — with two more planned to open in the next few months,” the article continued. “The shops continued operating during the pandemic. When the company opens at least 50 stores, Flynt said she may consider taking the retail branch public.”

Read the complete profile at LATimes.com.

Main Photo: Liz Flynt (source: XBIZ)

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