PARIS — Exsens has rebranded its vegan Arousal Lip Gloss line as "Hot Kiss," and added a new coconut flavor.
The company says that it hopes the new “Hot Kiss” rebranding will open new markets and target a younger demographic.
“Coconut Hot Kiss launched at the beginning of the month and is already flying off the shelves,” said a rep.
North American Brand Manager Rebecca Pinette-Dorin explained that Exsens wanted “a name that was more in tune with the product. 'Arousal Lip Gloss' was a little too pedestrian and took us away from what this product is really about: kissing."
“We hope this rebranding will inspire customers to take their make-out sessions to the next level,” Pinette-Dorin added. “Of course, our formula is still body-safe and sugar-free, so if the kissing happens to lead to other things — no worries.”
For more information, visit the Exsens website and follow the company on Twitter.
