BERLIN — Womanizer has unveiled its new logo and branding elements in celebration of the company’s seventh anniversary.
The rebranding, a rep said, signifies the company's "entry into a new era.”
The new logo and brand elements, they added, “provide a bold, modernized take on the original Womanizer image and represent the brand’s values — sophisticated, bold, empowering and inclusive.”
Along with the new look and feel, the new Womanizer logo has been optimized for mobile and online usage and to be easily read in a smaller version.
The new logo, the rep continued, aims to “be recognizable for customers, without losing its original values and also keeping the familiarity of the original trademark.”
While the previous design consisted of fine lines and cursive font, they explained, the new logo features bolder semi-serif typography “making it feel more powerful, modern and updated, further aligning with the brand’s values.”
Its main character is the “W,” which is also used as the brand’s calling card.
“It aims to achieve recognition as an elegant symbol, synonymous with an equally elegant brand, and is enclosed by a circle to portray a movement loop that symbolizes the brand’s Pleasure Air Technology,” said the rep.
The rebranding made its debut on the packaging of three “new and improved" versions of Womanizer's lead products — Premium 2, Classic 2 and Starlet 3.
“These new toys bring the brand’s patented unique Pleasure Air Technology to its greatest heights, with improved features, intensity levels and colors, while also reducing plastics in packaging,” the rep noted.
For more information, visit Womanizer.com and follow the company on Twitter.
