NAPA, Calif. — Vibratex, the exclusive North American distributor of the Magic Wand brand, has unveiled "a bold new set of images" showcasing the Magic Wand range to commemorate "National Sex Toy Day" today.
The photography displays "a range of hand-built, geometric sets featuring something new for the brand — colors," noted a rep.
"Keen observers may have noticed early teasers of Magic Wand’s new imagery that were strategically released without announcement during October," continued the rep. "Beginning today and continuing over the next several months, the brand will sequentially release the full range of images."
The images are part of the company's ongoing rebranding efforts.
"Our creative team developed a beautiful range of secondary and tertiary colors that compliment Magic Wand’s familiar shade of blue," Vibratex CEO Ken Herskovitz explained. "Each of our products was then assigned a set of corresponding shades that you’ll see reflected in everything from these lifestyle images to our upcoming package refresh."
“We’ve grouped the new shots into ‘waves’ that feature coordinated combinations of sets and colors,” Herskovitvz continued. “Each wave offers a new — but familiar — presentation of the products. Our goal is to provide Magic Wand resellers fresh looks on a regular basis."
The key art can be found on Magic Wand's Instagram account.
For retail support, the rep said, Vibratex has prepared downloadable zip sets of its "Wave One" photography that include popular e-commerce and social media banner sizes; contact director of business development Eddie Romero at eddie@vibratex.com for additional details
