Williams Trading Now Carrying Evolved Novelties' 'Gender X' Line

Williams Trading Now Carrying Evolved Novelties' 'Gender X'  Line

PENNSAUKEN, N.J. — Williams Trading Co. is now carrying the Gender X product line from Evolved Novelties.

The range of 18 products feature "the power and innovation commonly found from Evolved," noted a rep, "but what sets this collection apart is the lack of gendered language and imagery that would be indicative of a product being for a man or for a woman."

"Gender X is a line that eschews the cisgendered norm for true inclusivity. The lack of gender references on the packaging allows the items within to speak for themselves," the rep continued. "Consumers determine the use of the product without being distracted by pronouns and language that might not fit how they identify. As an added bonus, the gender-neutral packaging allows retailers to merchandise the items in a manner that suits their store and their customers."

Evolved Novelties Executive Sales Director Steve Sav explained how the concept for Gender X came from their own customers.

"When we realized that some people use our G-spot toys for their prostates, and vice versa, we thought, ‘Why not have a line that doesn’t impose any particular application at all?’ People can recognize the shape they want and make their own decision about how they’ll use it," he said. "That’s the key to Gender X."

The range is backed by a five-year warranty and includes an array of shapes, sizes and categories, including wands, "quadruple stimulators," neon clear plugs and strokers as well as kits, remote toys and partner play products.

WTC has created a dedicated digital catalog featuring all of the Gender X items and has featured the range in its weekly new releases catalog.

Testers are also available upon request.

For more information, contact a preferred sales representative at (800) 423-8587 or visit Williams Trading online. For drop shipment and e-commerce support, click here.

Follow the company on Twitter and XBIZ.tv.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Suck-O-Mat 3' Masturbator

Orion Wholesale has introduced the third edition of its Suck-O-Mat masturbator.

Biird Debuts 'Ohwii' Glass Dildo

Biird has introduced Ohwii, its new double-ended glass dildo.

Sportsheets Releases New Training Video for 'Edge' Line

Sportsheets has released its latest training video, titled "Edge Product Training," the third in a series hosted by Brand Ambassador Rin Musick.

Exsens Marks Its 10th Anniversary

Intimate wellness and body care brand Exsens is celebrating its 10-year anniversary.

Honey Play Box Debuts 'Trill' Vibrator

Honey Play Box has debuted its new Trill app-controlled vibrator, which joins Melody and Elektra in the company's Kegel toy collection.

Osuga Debuts 'Flow' Vibrator

Pleasure brand Osuga has introduced its new Flow vibrator.

Orion Unveils 6 New Styles From 'Black Level' Line

Orion Wholesale has introduced six new styles from its Black Level line.

AllYourDolls Releases 'Transgender and Animal Furry' Lines

AllYourDolls has debuted their new Transgender and Animal Furry lines of sex dolls.

Westridge Laboratories Debuts 'ID Wellness Essentials' Line

Westridge Laboratories has released its ID Wellness Essentials line of pleasure products.

Eldorado Teams With Lovehoney for Next Facebook Live Event

Eldorado and the Lovehoney Group are partnering for the next edition of the “Eldorado Presents” Facebook Live series, on Thursday, Nov. 21 at 11 a.m. (MST).

Show More