LOS ANGELES — For Them’s “intimacy serum” — marketed to “queer, gender-expansive folx” — has been featured in a profile by Paper magazine.
Paper described the serum as “a new type of sexual wellness product.”
“A multipurpose oil concocted from aphrodisiacs that makes the point of application more sensitive through increased blood flow, it can be used anywhere for a blissful experience that goes beyond the genitals,” noted Paper writer Sandra Song.
Song points out that while intimacy serums are often marketed towards cishet (cisgender, heterosexual) women, For Them is trying a different strategy, being "specifically designed for everyone."
For Them's product, Song wrote, is "a queer, gender-expansive serum that is so much more than something to ‘get you wet.’”
Founder Chloe Freeman, who created the company to manufacture chest binders after they became frustrated with the available options, told Paper that their take on sex is not just “we’re going to have sex and then we're done, or we're only driving towards orgasm.”
Freeman noted the new serum speaks to the fact that sex is "more experiential."
"Intimacy is multifaceted. So even if it makes it easier for you to penetrate somebody, it’s less about that and more about how we can come back to the body and feel really comfortable," they explained. "I think that’s really overlooked when it comes to intimacy.”
For Them’s serum is thus designed to cater to “the diversity of the folx that are having sex” and reaffirm the ways they identify even in a non-sexual context, Freeman added.
To read “Get Into This 'Queer, Gender Expansive' Intimacy Serum,” visit PaperMag.com.
