Dakota Johnson Opens Up About Her Sex Toy Line With Maude

Dakota Johnson Opens Up About Her Sex Toy Line With Maude

LOS ANGELES — “Fifty Shades of Grey” actor Dakota Johnson, who also serves as an investor and co-creative director of sexual wellness brand Maude, recently spoke to Elle U.K. about the company's products for an upcoming February 2022 cover story.

Johnson explained to writer Molly Creeden that her goal is for people to have access to quality sexual wellness products.

"When the founder, Éva Goicochea, and I met, I [realized], 'This is exactly how I think about this,' which is to say that products should be inclusive and straightforward, clean and approachable. If you love having a giant pink dildo, all power to you,” Johnson said.

“That’s not my vibe!’ she quipped.

The magazine reported that Johnson herself is involved in the development process of all pleasure products branded with her name.

“We were looking at the [prototypes], and one was too big,” she revealed, and related to the magazine a recent dream involving butt plugs, which looked like two decorative gourds together. "I was like, ‘No one’s going to be able to fit that in their butt.'"

Celebrity news sites have remarked that Johnson is currently involved with Coldplay singer Chris Martin, whose ex-wife Gwyneth Paltrow has also become notable — and notorious — for selling pleasure products through her lifestyle brand Goop.

Find the Elle U.K. article here.

For more information, visit GetMaude.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More