Wicked Sensual Care Marks 10th Anniversary With New 'Birthday Cake' Lube

Wicked Sensual Care Marks 10th Anniversary With New 'Birthday Cake' Lube

LOS ANGELES — Wicked Sensual Care (WSC) is celebrating its 10th anniversary with the release of Birthday Cake Water-Based Intimate Lube in 2oz and 4oz bottle sizes.

The formulation includes all-natural Stevia and "combines the rich, delicious flavor of velvety cake with vanilla frosting," noted a rep. "The delightful new flavor can make any day a celebration; like all WSC lubes, it is designed to support the body's natural lubrication and enhance sexual activity whether alone or with a partner."

WSC Marketing Director Cassie Pendleton added, "We have a lot to celebrate."

"Our business has progressed and grown in many areas over the decade, from product development and design to marketing strategies and distribution. Coming out with a Birthday Cake flavored lube is a fun way of expressing our gratitude for the support that our distribution and retail partners have shown us over the years," she continued. "We are incredibly thankful for their partnership and we invite them to celebrate this milestone with us."

Founded in 2012 by Steve Orenstein, WSC received the 2020 XBIZ Award for "Sex Enhancement Product of the Year" for Overtime and the 2021 XBIZ Award for "Sex Lubricant of the Year" for simply Aqua.

For additional details, contact a preferred sales rep or email sales@wickedsensualcare.com. Find WSC online and on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

NYC Adult Stores Petition for Rehearing in Zoning Law Case

A group of adult businesses on Tuesday petitioned the U.S. Court of Appeals for the 2nd Circuit to rehear a case involving a zoning law that could severely limit adult stores’ operations in New York City.

Male Power Debuts 'Soo Cumfy' Collection

Male Power has introduced its new Soo Cumfy collection of men's underwear.

Magic Silk Expands 'Exposed' Line With 'Caribbean Crush' Collection

Magic Silk has expanded its Exposed line of lingerie with the Caribbean Crush collection.

Ivy Minxxx Stars in Motorbunny's Latest 'Do It on a Bunny' Episode

Creator Ivy Minxxx stars with Tyler Ford in the new episode of Motorbunny's “Do It on a Bunny” series.

Eldorado Names Antonia Pappas Purchasing Director

Eldorado Trading has appointed Antonia Pappas as its new purchasing director.

Magic Silk Debuts 'Glimmer' Collection

Magic Silk has introduced its new Glimmer line of apparel.

Blush Expands 'Naturally Yours' Collection

Blush has introduced three new dildos from its Naturally Yours line.

Le Wand Dive Gets Wired.com Review

Le Wand Dive has been spotlighted by WIRED with a review by tech and lifestyle journalist Amanda Chatel.

Blush Introduces 'Splash' Vibe

Blush has debuted its new duck-themed Splash vibrator.

SVibe Debuts 2 New Vibrators

SVibe has introduced the new Snail GIZI Duo and Snail AXI Spot Wand.

Show More