Sportsheets Expands Team, Reveals Growth Plans

Sportsheets Expands Team, Reveals Growth Plans

CERRITOS, Calif. — Sportsheets has hired new team members in several departments within the company as it prepares to transition from "a branded house to a house of brands."

A rep explained that the Cerritos-based pleasure product manufacturer has hired over 10 new team members over the past year.

CEO Julie Stewart revealed Sportsheets “has hired new leadership in HR, accounting, product development, marketing and design, with the majority of those roles being held by women.”

“New people joining the team is always exciting” added creative director Chaney Cox. “Not only does it mean fresh perspectives and new ideas, but it also encourages our team to come together and engage in high-level conversations about how we achieve goals together.”

The 2022 transition into an umbrella company will allow each of Sportsheets’ current collections — Sportsheets, S&M, Sincerely and Edge — to evolve into individual brands.

“Each will be clearly defined with their own voice and story to tell,” a rep said.

The creative department now includes Brand Marketing Manager Kelly Sofferman and Graphic Designer Neena Sanchez.

“Kelly brings her extensive experience from outside the industry to help us improve our storytelling and marketing,” Stewart commented, “while Neena offers a tailored eye for branding and design that will elevate our brand imagery by creating better tools for our customers to promote our products.”

The enhanced creative team will work closely with Sales Director Julia Harney to create 360-degree marketing campaigns to support the launch of new and existing products.

“Expanding our ability to create consistent, powerful and impactful marketing materials like style guides, sales guides, premade banners and ads is something our customers have been asking for and I am thrilled that we are able to deliver," Harney explained.

For a preview of Sportsheets’ marketing plans, see their LaCire and Merge Style guides, now hosted on the Sportsheets Resellers Support Site.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More