CERRITOS, Calif. — Sportsheets has hired new team members in several departments within the company as it prepares to transition from "a branded house to a house of brands."
A rep explained that the Cerritos-based pleasure product manufacturer has hired over 10 new team members over the past year.
CEO Julie Stewart revealed Sportsheets “has hired new leadership in HR, accounting, product development, marketing and design, with the majority of those roles being held by women.”
“New people joining the team is always exciting” added creative director Chaney Cox. “Not only does it mean fresh perspectives and new ideas, but it also encourages our team to come together and engage in high-level conversations about how we achieve goals together.”
The 2022 transition into an umbrella company will allow each of Sportsheets’ current collections — Sportsheets, S&M, Sincerely and Edge — to evolve into individual brands.
“Each will be clearly defined with their own voice and story to tell,” a rep said.
The creative department now includes Brand Marketing Manager Kelly Sofferman and Graphic Designer Neena Sanchez.
“Kelly brings her extensive experience from outside the industry to help us improve our storytelling and marketing,” Stewart commented, “while Neena offers a tailored eye for branding and design that will elevate our brand imagery by creating better tools for our customers to promote our products.”
The enhanced creative team will work closely with Sales Director Julia Harney to create 360-degree marketing campaigns to support the launch of new and existing products.
“Expanding our ability to create consistent, powerful and impactful marketing materials like style guides, sales guides, premade banners and ads is something our customers have been asking for and I am thrilled that we are able to deliver," Harney explained.
For a preview of Sportsheets’ marketing plans, see their LaCire and Merge Style guides, now hosted on the Sportsheets Resellers Support Site.
