Svakom Reports Successful 2022 FemTech Health Expo Japan Experience

LOS ANGELES — Svakom is reporting a successful experience with the 2022 FemTech Health Expo in Japan.

The expo featured an array products designed to promote a healthier lifestyle and improve the overall quality of one’s health. Mirai Colors, a distributor for Svakom, featured a selection of pleasure devices, including the company's Nova Kegel Balls and the Tulip vibe.

"Svakom aims for the world to recognize adult products as items of wellness and health," a rep said. “The more we connect with our bodies and provide healthy means to release stress and keep our reproductive organs stimulated and happy, the better off we are.” 

The Mirai Colors rep added, "Pleasure toys have never been exhibited in such a general place."

"High-end pleasure toys are not widely recognized in Japan, and many visitors were surprised at the high-quality design of the Svakom products," they continued. "I feel that pleasure toys are rapidly becoming more recognized as sexual wellness items, as opposed to a joke, in Japan. Various industries are starting to see the potential of sexual wellness products as a business, and as a starting point.” 

Visit Svakom online and follow the company on Twitter and XBIZ.tv; direct inquiries to sales@svakom.net.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kheper, Warm Human Launch New 'Gift Bags'

Kheper Games has partnered with Warm Human to launch seven new naughty and irreverent-themed gift bags.

A Look at the Latest Trends in Pleasure Products

Pleasure brands, retailers and distributors with their finger on the pulse of the market are sharing their observations on the latest trends from the past year that are driving sales.

Blush Expands 'Anal Adventures' Collection

Blush has introduced X-Large Anal Beads from its Anal Adventures Collection.

Xgen Debuts '4Play' Collection From Bodywand

Xgen Products has introduced the new 4Play collection of clitoral stimulators from its Bodywand line.

Lovense Debuts 'Fizz' Stimulator

Lovense has introduced its new Fizz dual-head clitoral stimulator.

SinParty Integrates Honey Play Box's Vibe-Connect Camming Tools

Cam platform SinParty has partnered with Honey Play Box to integrate the pleasure brand’s Vibe-Connect interactive camming software, allowing creators to engage fans and generate revenue through connected toys during and beyond livestreams.

Hankey's Toys Debuts DiYardieULuv2H8 Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator DiYardieULuv2H8.

Blush Expands 'Avant' Line

Blush has introduced two new dildos from its Avant Collection.

Male Power Expands 'Sassy Lace' Collection

Male Power has expanded its new Sassy Lace collection of men's underwear.

Adam & Eve, We-Vibe to Launch Pop-Up Tour

Adam & Eve and We-Vibe have partnered for the nine-city “Experience an Ourgasm” pop-up tour, kicking off July 18.

Show More