POMPANO BEACH, Fla. — On April 22, M.D. Science Lab, maker of the Swiss Navy brand, is celebrating International Lubricant Day, a holiday the company created last year.
“Since the International Lubricant Day creation in 2021, M.D. Science has kept its intention true, hoping that this day of acknowledgement will increase the visibility and acceptability of lubricants as a healthy part of a person’s intimate life,” a rep said. “Like last year, this celebration recognizes the importance of lubricant and the value it can bring to relationships and personal health.”
Briana Watkins, the company's VP of sales and marketing, added that “using lubricant can enhance sensations and can help make sexual activities more comfortable and pleasurable. There are research studies that back this up. But somehow there are still people out there who believe that using a personal lubricant is unnecessary or that its use is stigmatized."
“We’re hoping that sponsoring International Lube Day will allow people to see lubricants in a fresh, new light,” Watkins noted.
“We suggest asking your closest friends for their lubricant recommendations,” Watkins encouraged. “This one suggestion is incredibly important — did you know that according to research 85% of small businesses get customers through word-of-mouth? Word-of-mouth recommendations create trust. Consumers trust their friends and we want them to also trust in the healthy aspects of personal lubricants.”
To help start conversations, Swiss Navy created a coloring page, available here.
“We encourage people to share their masterpiece on social media, tag us and include #InternationalLubeDay,” Watkins said. “Let’s get these healthy conversations started.”
For more information, visit Swiss Navy’s B2B resource center and SwissNavy.com.
