PHOENIX — Entrenue has been named the exclusive U.S. distributor of Whet plant-based lube from women-led Personal Fav Co.
The water-based, hemp-infused and pH-balanced formula was introduced last year, noted a rep, and features plant-based ingredients, including aloe vera juice and extracts from chamomile, ginseng, horny goat weed and hemp seed.
“We are thrilled to bring Personal Fav to our U.S. customers,” Entrenue Senior Sales and Buyer Kim Maty said. “They are a young company with tons of infectious enthusiasm. More than that, though, they are making a truly special product. We’re always on the lookout for a good water-based lube that doesn’t get sticky, and this one feels like water and is packed with the natural ingredients that shoppers love. They received a positive response at the [recent] Altitude Intimates show and we knew we wanted to welcome them into the Entrenue family."
Whet is free from glycerin, parabens and petrochemicals. Each black pump bottle comes packaged in a high-end light blue box.
“We are thrilled to partner with Entrenue," said Personal Fav co-owners Stephanie Elias and Hanna Hutton. “The whole team has welcomed us warmly, and we feel so honored to be a part of this community and to grow together."
For more information, and to place orders, call (800) 368-7268, email info@entrenue.com or visit the Entrenue B2B portal.
