POMPANO BEACH, Fla. — M.D. Science Lab, maker of the Swiss Navy brand, has extended its distribution partnership with Shots to carry its family of brands throughout Europe and the United Kingdom.
“Of course, we all had high hopes and expectations for our partnership,” said Briana Watkins, M.D. Science Lab VP of sales and marketing. “But the global success we achieved over the past year has been incredible for both our companies. We can’t wait to see what the future holds.”
According to Hein Schouten, CEO of Shots Europe, M.D. Science’s goals have perfectly aligned with Shots' goals during their partnership, ever since the companies first joined forces in May 2021 in the wake of the pandemic lockdown and other sociopolitical events.
“And by keeping our global customers and end consumers in the forefront of our objectives, we were able to reach new levels of Swiss Navy sales growth over the past year,” Schouten added. “We’re proud that together we were able to provide an unparalleled level of commitment to customer service and brand expansion. And we’re not done yet.
"Swiss Navy is one of the largest lubricant companies in the world and we are very proud to be their exclusive European partner, and we have more exciting plans for our partnership, so stay tuned," he said.
Members of the Shots team echoed the same positive enthusiasm about the partnership.
“With our continued dedication to the Swiss Navy brand, we’ve been able to make it the most popular lubricant brand in Europe and the U.K.,” said Shots purchasing manager Ard van den Brandhof. “This partnership collaboration and continued commitment by both our teams has made Swiss Navy a premier brand throughout our international territories.”
Additionally, Leroy Klunder has joined the Shots team as a dedicated brand ambassador.
“It’s been a proud year for me, being able to step into the active role as the Swiss Navy brand ambassador throughout Europe, and I appreciate helping introduce more customers to the products and supporting retailers’ training and engagement needs,” said Klunder. “I’m looking forward to the continued growth of our partnership.”
Contact Leroy Klunder via email at leroy@shots.nl.
