LOS ANGELES — The new online platform Píque has launched, offering sexual health solutions, sex therapy and prescriptions like vaginal estrogen.
Píque, a rep noted, was “founded on the belief that all women deserve great sex as an integral part of living a healthy, fulfilling life.”
The platform will take an integrated approach that offers medical expertise combined with a focus on mental, physical, hormonal and social factors to offer patients holistic, personalized care, the rep added.
“While there are many solutions to treat erectile dysfunction, and the market is projected to reach almost $5 billion by 2026, there are few medical equivalents for women and the women's reproductive and sexual health market remains in its infancy,” the rep continued. “Oftentimes sexual health discourse is limited to toys, lubes and lingerie, causing women to feel alone in their struggles, insecure and unsure of where they can obtain answers to their sexual health issues.”
Billed as a “digital health clinic,” Píque aims “to provide a suite of solutions for every chapter of a woman's sexual journey, starting with menopause, and help address concerns from painful sex, vaginal dryness and low libido, to helping women build confidence, maintain strong intimate relationships, overcome sexual trauma and beyond.”
Founder and CEO Leslie Busick explained that Píque is "empowering women to celebrate their desires and embrace them as a fundamental pillar for a happy, healthy life."
"By providing prescriptions, mental health support, resources and more, we can support women as they progress in their sexual health journey so they can build a deeper relationship not only with their partners, but with themselves," she said.
Busick hopes the brand will help to destigmatize the sexual health category and give women the power to take control of their health, pleasure and well-being.
New patients, the rep noted, “begin their Píque journey with a complimentary introductory session with a nurse practitioner who specializes in sexual health and creates a custom care plan that may include different types of vaginal estrogen, sex and relationship counseling services, suggested lifestyle changes and recommended resources from Píque's library. Patients are able to track their progress with the Female Sexual Function Index, a standardized sexual health quiz to measure sexual function in women.”
VC firm Maveron recently led a recent $4-million seed round for Píque. Maveron partner Anarghya Vardhana said the firm is thrilled to back the Píque team "as they take on a huge category of women's sexual health."
"The need to support women throughout their reproductive and sexual journey, including during menopause, is more pressing than ever before," Vardhana noted. "A full-stack solution that combines clinical-level care with mental health and the convenience of a direct-to-consumer brand is exactly what we were looking for in the space, and is precisely Píque's approach. Every woman entering menopause should feel empowered and supported; we are excited to support Píque as they go after this audacious and important opportunity.”
Píque's clinical care team is led by Chief Medical Officer Dr. Ashley Winter, a Weill Cornell-trained board-certified urologist who specializes in sexual medicine.
Píque is "reimagining women's health care at scale, spearheading a future where women can get the personalized, approachable and effective care they need," Winter shared. "I am thrilled to partner with Leslie to bring light to this underserved subject matter and use Píque's platform to shift the narrative around women's sexual health to reach and serve more women."
For more information, visit PiqueHealth.co and follow Píque on Instagram.
