Lovehoney Group, Sugar and Sas Expand Australian Distro Deal

Lovehoney Group, Sugar and Sas Expand Australian Distro Deal

LOS ANGELES — U.K.-based online retailer Lovehoney Group has expanded its distribution deal with Australian adult toy wholesaler Sugar and Sas.

Under the new agreement, Sugar and Sas will hold exclusive distribution rights for the Womanizer and Romp brands in Australia. The company will continue distributing We-Vibe, another Lovehoney Group brand.

"We are thrilled to have appointed Sugar and Sas as our exclusive distributor for Womanizer products in Australia," said Lovehoney Group Oceania account manager Vicki Freind. "Their passion for customer service and expertise in the industry makes them the perfect partner to help us grow this exciting brand." 

Jo Radnidge, general manager at Sugar and Sas, noted that We-Vibe "continues to be a true success story in Australia, so we are thrilled to incorporate Womanizer and Romp into the planning for the Australian market. There are exciting new developments coming and we look forward to working closely with the Lovehoney Group to include the Australian market in the success of these globally leading brands."

Linda Zerella, CEO of Australasian Adult Product Distributors, likewise expressed enthusiasm over her company's continuing relationship with Lovehoney as exclusive distributor for the company's Fifty Shades Of Grey and Happy Rabbit brands.

"We have a great relationship and look forward to the new partnership with WOW Tech," she said.

Lovehoney merged with WOW Tech in August 2021 to form Lovehoney Group, one of the world’s largest sextech suppliers. The merged company's portfolio includes Womanizer, We-Vibe, Desire by Lovehoney, Arcwave, Orctan, Romp, Happy Rabbit, Fifty Shades of Grey and Lovehoney Lingerie.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Motorbunny Debuts 'Fluffer Rock Hard Power' Cock Ring Vibe

Motorbunny has introduced its Fluffer Rock Hard Power vibrating cock ring.

EQOM Appoints Anneke Kamphuis Interim CEO

EQOM Group, the company behind ONE-DC and EasyToys, has appointed Anneke Kamphuis as its interim CEO.

Viben Debuts 'Dreamii' Collection

Viben has unveiled its new Dreamii line of pleasure products.

Onahole Debuts New 'Brain Hacker DX' Stroker

Pleasure brand Onahole has introduced its new Brain Hacker DX stroker.

Fanreal Debuts 'Real Skin Texture' Love Doll

Pleasure brand Fanreal has introduced its proprietary silicone Real Skin Texture love doll.

Full Circle Expands 'Savage Me Dream Girl Doll' Line

Full Circle has introduced Alyssa, Carla, and Nadia from its Savage Me Dream Girl Doll collection.

Show More