BEVERLY HILLS, Calif. — Hustler Hollywood will open a new store in Virginia Beach, Virginia — the retail chain's 42nd location, and its largest on the East Coast.
The new location will carry lingerie, fashion-forward apparel, accessories, bath and body items and unique gifts, including games and party supplies for bachelor/bachelorette parties, bridal showers and festivals. Each Hustler Hollywood store is designed to be "intimate and sophisticated and offers an upscale consumer experience and unparalleled customer service, making the company stand apart from its peers," noted a rep.
"As we considered East Coast locations for our expansion, we couldn’t help but consider Virginia Beach," Hustler Hollywood VP Philip Del Rio said. "The area is a popular vacation spot and attracts people from all over. They say 'Virginia is for Lovers,' and we look forward to serving the community and its many guests for years to come."
The store will hold a grand opening event on Saturday, Aug. 20 from 6-9 p.m., EDT.
"Attendees, while listening to a live DJ, will have the opportunity to mingle, shop and enjoy desserts and drinks, plus have the chance to win prizes throughout the evening," the rep said. In addition, one attendee will receive a $500 in-store shopping spree. The event is free and open to the public.