Alex Lecomte to Succeed Lauren MacEwen as 7Veils CEO

Alex Lecomte to Succeed Lauren MacEwen as 7Veils CEO

LOS ANGELES — Lauren MacEwen has stepped down as CEO of 7Veils social media marketing agency and will be succeeded in the position by Alex Lecomte, the current director of sales.

In April 2010, when social media marketing was still considered "a nascent field by many brands in the adult industry," noted a rep, "7Veils launched as a consulting service capable of providing a wide-ranging set of strategies aimed at expanding the reach of its clients while improving two-way communication with existing and potential customers across a variety of platforms including: Twitter, Instagram, Reddit, Facebook and many others."

From the company's inception, the rep said, MacEwen "brought a level of focus and energy that helped to inform and excite executives throughout adult as they began entering the social media marketing age."

Over the years, the rep added, MacEwen and 7Veils have become known for "serving as a panelist and speaker at many trade show seminars, publishing innovative white paper analysis of social media trends and marketing techniques, answering countless questions and developing strategies that quickly advanced client brands to a position of prominence." 

MacEwen will transition to an entirely new career as a horse ranch owner and breeder.

"Launching and building 7Veils from scratch into a company that earned the respect of so many in the industry has been one of the great joys of my life," MacEwen said. "More than that, getting to know so many wonderful people in this industry and building friendships that will always endure has made my journey from the very first time I showed up to a conference knowing no one, until my last day at 7Veils, more fulfilling than I would ever have imagined. I’m excited about my new ventures, but I’m also sure I’ll still be around to see all of you as often as I can and I will be rooting for all of you to continue succeeding together."

According to new CEO Lecomte, the agency is now "at a very different place than it was when Lauren started it.”

"I know everyone here is very thankful for the exemplary years of leadership and hard work that Lauren put into building our capabilities on a technological and interpersonal level," Lecomte continued. "Now, we will do our best to continue our growth and to harness the momentum we have into a forward-thinking set of standards that allow our clients to establish better coverage of everything their social media presence is intended to accomplish: bringing in new fans, converting those fans into customers and providing the kind of support that enhances the long-term retention of consumers who like the company they support as much as they enjoy the products and services they purchase from them."

Find 7Veils online and on Twitter.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Clip Page Launches 'Creator Analytics' Feature

Custom content marketplace Clip Page has launched the Creator Analytics feature on its platform.

BBWXXXAdventures Relaunches Through Grooby's Blue.xxx

Paysite BBWXXXAdventures has relaunched under Grooby's new website management company Blue.xxx.

Flirt4Free Announces 'Tease the Season' Holiday Contest

Flirt4Free has announced its Tease the Season promo and model contest, which will run Dec. 21-25.The competition is led by the return of the Snowflake Contest, where models can be gifted digital snowflakes by their fans. The models who collect the most snowflakes by 11:59 a.m. on Christmas Day will win cash prizes.

SWR Data Publishes 2024 'Top Creator Platforms' Report

Adult industry market research firm SWR Data has published a report on the Top Creator Platforms of 2024.

MintStars Joins Pineapple Support as Supporter-Level Sponsor

Content platform MintStars has joined the ranks of over 60 adult businesses and organizations committing funds and resources to Pineapple Support.

Politicians Aim to Study Effects of FOSTA-SESTA on Sex Workers

In an encouraging sign for sex workers, California State Representative Ro Khanna and U.S. Senator Elizabeth Warren of Massachusetts have reintroduced the SAFE SEX Workers Study Act, which aims to study the effects of FOSTA-SESTA.

Pornhub to Shut Down Access in Florida Over Age Verification

Aylo will geoblock Pornhub across Florida starting Jan. 1, when HB 3, the state's age verification law, goes into effect.

AEBN Publishes Popular Searches by Country for October, November

AEBN has released the list of popular searches from its straight and gay theaters by country in October and November.

Jacquie et Michel Acquired by 'International Fund'

French adult studio Jacquie et Michel has been acquired by an international fund, marking a significant development for the well-known brand.

YouPay Joins Pineapple Support as Sponsor, Introduces 'Permanent Donation' Feature

Australian gifting platform YouPay has joined the ranks of Pineapple Support’s partner-level sponsors.

Show More