Sliquid Institutes Minimum Advertised Price Policy for Vendors

Sliquid Institutes Minimum Advertised Price Policy for Vendors

DALLAS — Personal lubricant manufacturer Sliquid has instituted a minimum advertised price (MAP) policy for all resellers.

Applying across all platforms, including brick-and-mortar stores, company websites, and third-party reseller sites, including Amazon, the policy sets the MAP at 20% below the manufacturer's suggested retail price. Sliquid sets the MSRP in its official price list.

"We recognize that our high-quality retailers invest time and resources to deliver an extraordinary customer experience through knowledgeable staff and compelling vendor presentation," said Colin Roy, Sliquid senior VP. "To support these efforts, Sliquid wishes to establish policies that allow our resale partners to earn the profits necessary to maintain the high level of customer excellence people have come to expect from Sliquid retailers."

A rep further explained the reason for the new policy.

"The purpose of the MAP policy is to encourage fair competition across all distribution channels, preserve brand identity and value, permit smaller retailers to compete with larger retailers, mitigate underpricing and foster reasonable retailer margins," the rep said. "While this new MAP policy takes effect immediately, the company is providing a courtesy grace period of one month for retailers to implement the policy. Full enforcement of the policy will take effect at the beginning of Q4."

To read the new policy's terms and conditions, click here; follow Sliquid on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nalpac/Entrenue, Tenga Sign US Distro Deal

Nalpac/Entrenue and Tenga have signed a deal for U.S. distribution.

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Blush Expands 'Performance Plus' Line With 10 New Cock Rings

Blush has expanded its Performance Plus collection with 10 new cock rings.

Wild Flower Debuts New 'Enby 3' Vibe

Pleasure brand Wild Flower has introduced its new Enby 3 vibrator.

Ball & Chain Announces 2 New 'Sex Dice' Games

Ball & Chain has announced the debut of two new Sex Dice games, dropping in September.

SBJ/TAF Names John Lyons as VP of Sales, Dave McDaniel as Buyer

SBJ/TAF has named John Lyons as its vice president of sales and store standards, and Dave McDaniel as buyer for its Adam & Eve stores.

Motorbunny Relaunches 'Fluffer' App

Motorbunny has relaunched its Fluffer app.

Orion Announces Customized Marketing Solutions

Orion Wholesale has announced customizable marketing solutions for its B2B customers.

Onahole Debuts New 'KYO' Cock Ring Collection

Pleasure brand Onahole has introduced its new KYO line of cock rings.

Deviate Launches Adult Industry Graphics Company Gala Design

Pleasure brand Deviate Network has incorporated its graphics department as its own adult industry-focused design company, Gala Design.

Show More