LOS ANGELES — Etology is offering matching bonus money to new advertisers, for use in purchasing traffic from its network of publishers.
"The launch of our self-serve ads platform has gone better than we anticipated, and the feedback we are getting from advertisers has been very useful as we continue to evolve our entire network to match their needs," said Etology's Bako. "That’s when it occurred to us, that offering a 5 percent matching bonus on every new client’s initial deposit would be a great way to increase interest among those who haven’t tried our services yet, and for us to get even more great feedback we can put to use so everyone benefits."
Etology "allows online advertisers to buy traffic from hundreds of publishers with ad space that actually converts," said a rep. "Quality sites, members’ areas, high volume locations and a wide array of targeting options are all baked into a simple to use interface for media buyers."
Bako commented about the evolution of the company.
"The key thing from our perspective is that the online advertising market is dynamic, changing with consumer trends and technological advances," Bako said. "Giving our clients the best competitive advantage means always evolving what we offer and diligently adding new features that improve performance on a continuing basis. That makes feedback from new clients essential, and makes our decision to offer a matching bonus on new deposits all the more sensible."
For more information, visit Etology.com and follow the company on Twitter.