ROTTERDAM, Netherlands — Pleasure product brand Biird has teamed up with Gisele International to market its products to European retailers.
Previously, Biird products were sold direct-to-consumer.
"We’re thrilled to have the chance to represent Biird and can’t wait to introduce them to our retail partners," said Gisele's Lisa Sananes. "Our company values align very much with those of Biird, so a partnership only made sense. We see Gisele as an in-house sales team which works closely together with the Biird team to roll out their adult retail channel across Europe."
Biird co-founder Andrea Rey also enthused about the partnership.
"Since founding Biird, we’ve focused relentlessly on building a strong brand and a close relationship to our customers," she said. "Now that the foundations have been built, it’s time to spread our wings and introduce Biird in the wider adult retail space. We’re very much looking forward to working with Gisele and have full trust in their team to reach the right partners."
For more information, visit Biird online or email Gisele at info@giseleinternational.com.
