LOS ANGELES — Playboy has signed an exclusive manufacturing agreement with Evolved Novelties, making Evolved the official designer and manufacturer of Playboy-branded products in North America.
"Historic megabrand Playboy was searching for a strategic partner with the perfect combination of quality, style and delivery systems to create their signature lines," said a rep. "Evolved fit the bill as the most trusted name in adult toys, famous for their imaginative innovation, high product standards, and five-year replacement warranty."
Dan Longsworth, VP of merchandising and product strategy at Playboy, enthused about the partnership.
"These are two iconic brands coming together in an inclusive, ‘for everyone’ line of high-end adult toys," he said. "This is an exciting and meaningful project that we are thrilled to offer our customers."
President of Evolved Novelties Greg Alves added, "We’re thrilled to be making toys for Playboy. It’s one of those ‘dream come true’ moments where you get to work with a life-long favorite brand — an institution, really. The collaboration has been incredibly inspiring, with new designs and ideas people are going to love."
For more information, visit Evolved Novelties online or email sales@myevolved.com.
