FT. LAUDERDALE, Fla. — Segpay has launched a new marketing campaign featuring animated characters explaining payment processing.
The company created its new animated spokespeople, Seemore Profits and his trusty customer service dog Sassy, as a way to help demystify payment processing and to assist the Segpay sales team in growing the company’s base of online merchants.
“The payment processing world can be difficult and confusing,” Segpay CEO Cathy Beardsley explained. “But with Seemore and Sassy we can explain where we came from and exactly what we do.”
A rep described the marketing campaign as part of Segpay’s continued strategy “to connect with merchants across multiple verticals, emphasizing the importance of a solid payment processor relationship and unmatched customer service.
“The first three videos in the series were designed to quickly introduce Segpay to potential new clients and to reassure current merchants they made the right decision in partnering with Segpay. The videos also help simplify complex areas of the payment processing landscape. For example, ever-changing regulations and how to best grow your business globally while adhering to strict compliance regulations.”
Beardsley added, “We knew when we started Segpay we needed to help merchants — especially those considered high risk — because they had no direct relationships with banks or credit card companies. Now, with Segpay, merchants can market their products and services around the globe. We’re so proud to add these animated videos as an educational component to our overall sales efforts.”
The videos highlight Segpay’s home office in Deerfield Beach, Florida while also spotlighting Segpay’s offices in Ireland, the U.K. and more locations around the world. Many of the animated characters featured in the videos are modeled after actual Segpay employees.
“Seemore,” the rep noted, “was created to be approachable and helpful — if a bit nerdy. Sassy is playful and loyal to the mission of helping to spread Segpay’s message. Together they highlight Segpay’s best payment processing solutions.”
Segpay has spent the last five months working with its longtime marketing agency, Atlanta-based Creaxion, and its newest development partner, Explainify, to create the videos. Segpay’s web development agency partners, Harmelin Media and Brady Mills LLC worked to incorporate the videos into Segpay’s website and across the company’s social media channels. Explainify creates animated explainer videos, Harmelin specializes in enhanced SEO services, and Brady Mills led the design and development of the new Segpay website.
The new videos will be supported by interactive print and online digital assets.
To watch the new marketing videos, visit Segpay’s YouTube channel.
